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Complete Guide to Hosting a University Virtual Job Fair


Nov 21, 20227 min read

Virtual events are the new way of life! Although many people have found the transition from the physical to the virtual world extremely difficult, everyone is slowly becoming accustomed to it.

Because of the several benefits of virtual events, many large companies have already moved from physical to virtual event networking platforms. The education system also discovered all the benefits of the virtual world, and the students were given the opportunity to fulfill their obligations from the comforts of their homes. Virtual events have shown to be a beneficial and less time-consuming approach to linking aspiring students from all over the world to some of the top companies in the world.

But what is the easiest way to connect students with their dream job? Naturally, the answer to that question is a university job fair!

Before we get into some of the best practices for a successful university job fair, it is essential to emphasize the difference between a virtual university fair and a university virtual job fair.

What is a virtual university fair?

A virtual university fair, also known as a virtual college fair or an education fair, is essentially an online event where universities can present themselves to prospective students and show them the benefits of learning at their university. Therefore, it is the ideal place for universities to promote courses, enhance admissions, and attract potential students in numerous forms.

As the host, you will oversee running an enormous multi-institution virtual education fair, therefore you must carefully and methodically plan what you intend to do. Virtual college fairs are far easier to organize than physical ones, which need a large venue and months of planning. You should use a virtual university fair platform to make your planning process smoother.

What is a university job fair?

A university job fair is an event where numerous employers visit a university's campus to recruit prospective candidates. Typically, they place booths in a physical setting, notify students about available employment, and narrow down the pool of qualified candidates. Additionally, a lot of universities provide panel discussions and speaker presentations. These could be about the application procedure for jobs or provide employers the chance to talk in further detail about their brand concept, work environment, and open positions.

A university virtual job fair employs a virtual university job fair platform to connect students and companies. Such an event makes it easier for your students to participate and allows you to invite more businesses from the area. It simply delivers all previously mentioned characteristics in a digital format for simplicity. As a result, it is a practical choice with several benefits.

If you decide to conduct a virtual university fair, you'll be happy to know that it's rather simple to do so. This complete guide to hosting a university virtual job fair will show you how.

1. Construct a Thorough Plan

The first step in organizing a virtual event is effective virtual job fair planning, drafting a clear and concise plan with everything from initial objectives to outcomes. This plan outlines the day and time of the job fair as well as your budget limit, anticipated guest list, and agenda. The expected number of attendees, the staff, additional software, the cost of your virtual career fair software, the companies and recruiting firms you'll work with, and the resources you'll set aside for the event are some factors to consider. Send the draft to the key stakeholders. This concept can also be used as a model for pitches to potential sponsors and business partners.

2. Choose a Virtual Job Fair Platform

Hosting a few video calls is not sufficient to constitute a virtual job fair. It is a complicated procedure with numerous components. This is where a job fair platform might be worth your weight in gold! The target audience for your event and the elements that will be useful and essential to its success, such as customer service, customization options, interactive tools, security, and analytics, should be considered when selecting a virtual college job fair solution.

The b2match university job fair platform offers you features that ensure you will successfully organize your virtual job fair with ease. The platform consists of applicant profiles, which allow job seekers to create and customize their profile to appeal to potential employers, company pages, which allow companies to create their page and entice job seekers, and job boards, where businesses can publish searchable job posts that can be enhanced with files, images, and videos.

A virtual job fair, much like a physical one, allows companies to set up booths or company profiles so that organizations can more easily introduce themselves to possible employees. Because bright, branded, and user-friendly pages are more likely to catch people's attention, the b2match platform lets you personalize your company and participant profile page with various media. You can add media like videos, info packages, biographies, live broadcasts of guest speakers, and meetings for in-depth interviews.

When it comes to networking during your event, there is no other virtual job fair software better than b2match!

b2match uses AI-powered event matchmaking to ensure that every participant's needs are met and that they connect with the right participants. This artificial intelligence event matching tool increases engagement and high-quality match interactions. Companies and applicants can use the search feature and filters to connect or schedule any type of in-person, hybrid, or virtual B2B meetings they wish.

You can even give your attendees a chance to voice their preferences by designating a meeting priority for other attendees or businesses. This special features lets your participants express an interest in meeting with another participant or business by ranking the meeting priority as low, medium, or high. Before scheduling is complete, participants can quickly reorder their priorities on the list if they change their minds.

It is advisable to use one of the best virtual job fair platforms to automate your work so you can concentrate on the other aspects of the event, including attracting businesses and ensuring your students get the ideal job placements they deserve.

3. Invite participants

The next step is inviting participants to your university virtual job fair. Establish a list of the businesses you wish to invite. It can include companies that have already shown up at your job fairs, are pertinent to your academic departments or are appealing to your students. Try to make invitation packets that include information about booth setup and how to manage the event's digital side. Create a diverse business list to ensure more recruiting opportunities for your students. You can send the invitation to the HR representative or the company president. Do not forget to keep a spreadsheet of your responses.

Following that, you should notify and invite your students. Inform them of the itinerary and what to bring to the event. Don't forget to remind them to prepare their resumes and other documentation that employers may need during the recruiting process. Additionally, advise them to dress accordingly so they won't be taken off guard if a video interview occurs. It is also a good idea to distribute the list of businesses so that people may plan whom to visit before the event and conduct some pre-fair research.

4. Promote your event

Even if you notify the students, it is still a good idea to advertise your event so that the appropriate people will attend. You should, without a doubt, promote your virtual career fair before the event by utilizing social media sites, PR channels, email campaigns, and cooperative advertising with other companies. Try employing integrated marketing campaigns and a variety of marketing platforms to promote your job fair to reach as many individuals as possible. Making marketing toolkits for partners and exhibitors and asking them to promote the event are additional options. You'll have less work to do as a result, and you'll be able to interact with more people.

5. Analyze Reports

Throughout your event, you'll get a lot of great data insights. That covers indicators for attendance, engagement, and overall event success. These statistics at virtual job fairs also reflect long-term, successful hires. You can use data analytics software to evaluate the effectiveness of your virtual career fair but collecting feedback directly from partners and potential employees is encouraged. Ask them to describe the event's highlights and any suggestions they have for making it better.

Don't forget to stay in touch with candidates who interacted with your recruiters. Using the contacts that recruiters have, reach out to potential applicants who have not yet applied or may have more questions.

The finest events require extensive planning and research, but the good news is that b2match offers a wide range of tools that support the success of your job fair. Additionally, it assists you in setting up your virtual event at each stage. So, what are you waiting for? Contact our sales team and get started with your university virtual job fair planning now!

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