From a simple idea to a powerful solution.
How one perfect business match sparked our journey to innovation.
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It all started with a simple but frustrating problem.
Kurt and Thomas, two European Project Managers at FFG, kept seeing the same issue at every event: organizers drowning in endless hours of manual tasks— juggling Excel sheets, schedules, and countless other overwhelming details—all just to arrange meaningful meetings for their participants.
Frustrated by the inefficiency and complexity, Kurt and Thomas knew there had to be a better way.
That’s when they matched with Mirza, a skilled software developer, and b2match was born. No more random conversations or exhausting scheduling - just smart, systematic connections that bring value to every event.
Explore how b2match’s features help you achieve your event goals
A journey in time.
How we started coding connections.
From one idea to two offices and multiple software innovations, this is the story of how we've grown over the years.
The idea for b2match first arose when two co-workers recognized the need for a more sophisticated b2b matchmaking tool.
b2match was subsequently founded, and an office was opened in Vienna.
A new office was established in Zagreb which evolved into a center for Product Development and Customer Success.
In early 2020 b2match primarily facilitated physical events. However, towards the end of the same year, the company shifted its focus to supporting virtual events.
Since 2020, the company experienced an immense growth of workforce (from 11 to more than 40), and intense development of the entire software. In 2023, we launched b2match next, the biggest project in our company's history and a completely remodeled version of the software.
Discover how organizers hosted successful events.
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CLIENT STORY
Zero Project Conference: Paving the way for accessible events.
To enhance the conference's accessibility and networking capabilities, the Zero Project introduced b2match as their trusted partner.
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CLIENT STORY
Interreg utilizes community platform for completed proposals.
Interreg turned to us with very specific ideas about what they needed for their applicant community platform.
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CLIENT STORY
SET Tech Festival 2024: Another year of successful connections.
dena has put their trust in us for the third time in a row to seamlessly connect participants with the right meeting partners.
Here's what our clients say.
“The b2match platform is very flexible and can be adapted according to almost every requirement regarding event management and networking activities.”
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Anke Wiegand
Projektmanager
Berlin Partner für Wirtschaft und Technologie GmbH
"I used b2match at leading trade fairs and was always enthusiastic about the targeted way business people from all over the world can use it to meet. My renewed use of the tool - now a virtual event with lectures, round tables and matchmaking - also worked very well… We will certainly use b2match again."
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Annelies Bruhne
European and Economic Affairs Consultant
Evangelischer Verband Kirche Wirtschaft Arbeitswelt
“We’ve been working with b2match for 5 years, and I have to say it's made our lives so much easier. The platform is well-known by our exhibitors now, so most of them only need to log in to the platform and already they have their profile setup from previous years. It helps us overcome one of the toughest challenges—getting participants to engage early and upload their product information.”
Serena Pulsone
Incoming managert
BolognaFiere
Smart in planning, human in approach.
b2match is more than just a software — it empowers event organizers to create environments where innovation thrives, ideas grow, and lasting connections are made. Our mission? To help your events reach their full potential.
Smart solutions
Complex event logistics are replaced with one user-friendly platform, giving you full control and oversight of your event.
Human touch
Our team is here to support you at every stage. Whether you need assistance with technical issues or want to share feedback for improvements, don’t hesitate to reach out.
GDPR compliant and EU Commission approved - join our network of satisfied clients today.
Contact our team.Short story in snapshots: where work meets play.
Our work is more than just coding connections, it’s also about having lots of fun while doing it. Here are our team’s adventures and shenanigans beyond the desk.
