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Event Management Tips

How to Grow Your Influence at Networking Events


Feb 27, 20234 min read

In the year 2023, networking events tend to be powerful tools for professionals seeking to grow their influence and expand their professional connections. Networking events help individuals develop their communication which is essential for building strong relationships and influencing others.

What is a better place to grow your business influence than at a b2b networking event? In this article, we bring you 7 ideas proven to make a lasting impression, stand out and position your brand for long-term success.

Define your event goals

Before hosting the event, clearly define your goals and what you hope to achieve through the events. Are you just looking to generate leads or increase your influence and visibility? Having a clear understanding of your goals will help you plan and execute the event more effectively. Once you identify your goals, our b2b matchmaking platform is here to help you set specific targets and track your progress before, during, and after your networking event.

Curate the guest list

To maximize the impact of your networking event, curate the guest list carefully. Invite people who are relevant to your business or goals, and who can help you achieve your desired outcome – growing influence. The b2match event matchmaking platform offers one of the most valuable tools in this new era of event technology – AI event networking tool. This smart tool is a valuable asset for any event organizer looking to facilitate connections and grow their business impact.

But how does it help you curate your successful guest list? It uses algorithms to provide personalized suggestions on potential matches. All this harvested data is based on the previous activities of participants and their highlighted interests and goals, as well.

Remember to focus on quality rather than quantity. Sometimes, it is better to have a smaller list of highly relevant attendees than a large list of participants and recruiters who don’t share any similar interests.

Social media strategy

Using social media as a tool for extending your business influence is a way to go. So why not use it the right way? After you determined who you want to reach and engage with on social media, choose the right platform that aligns with your event goals. The b2match event platform allows you to integrate social media channels which is a smart way to promote your networking events. Use social media for pre-event promotion, to share real-time updates during the event, and to share live streams and highlights that promote your brand afterward.

Mobile event networking app

If you want to improve brand awareness and visibility, utilize one of the best features of the b2match networking platform – the free event networking app.

You have the ability to customize the app with your own targeted messaging, push notifications, and visuals whether you’re organizing an event on our virtual, hybrid, or in-person event networking platform. With the help of our mobile app, you will create a digital environment in which you can establish an impactful brand presence.

Engage Sponsorship

Have you ever thought about engaging in sponsorship in your networking event? It can be an excellent strategy to improve your influence while also gathering additional revenue to support the event. Your sponsors will advertise their presence at your event through different marketing strategies, promotions, and event technology, ensuring that your event is visible to well-vetted people. The word will spread faster than you think, bringing more attendees to your upcoming events.

The business matchmaking tool provides branding opportunities throughout your event that help you recruit sponsors. You should think about giving sponsors different sponsorship packages with the b2match event matchmaking software. It will definitely be a win-win situation for both you and your sponsors.

Create a memorable experience

To make your event stand out, create a memorable experience that lines up with your brand and your goals. Consider offering unique activities, giveaways, or implementing gamification tools. If you’re hosting an in-person networking event, a good idea is to create a venue theme that reflects your brand. This includes industry-specific decorations, food, and drinks, or even dressing up to add some fun to the event. Also, you can use the b2match badge editor user-friendly tool that allows you to design badges with names, companies, job titles, and other components. It is an effective technique to boost professionalism and make you stand out once again.

Always be networking

Networking isn’t a one-time thing. If you are really looking to build a strong, influential network, you should be nurturing b2b connections 24/7. Remember, the key to a good follow-up is to be genuine and timely. By showing that you value the relationship, you will continue to grow your influence.

Bonus tip: Even though face-to-face meetings can be valuable, it is important to make true b2b connections a priority over superficial ones. You will maximize your influence and achieve your networking goals by doing so.

The b2match event management software is here to help you organize networking events. By implementing the strategies and tactics above, you will grow your influence in an instant.

Inspired? Get in Touch and Let Us Help Make Your Next Event a Success.

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