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Event Management Tips

The #1 Crucial Element to Organizing a Successful Career Fair

The-#1-Crucial-Element-to-Organizing-a-Successful-Career-Fair.jpg

Britta Pichler

Aug 2, 20215 min read

The core of any career fair is networking. Universities want to build their network with top organizations, and companies want to fill their talent gap now and in the future.

To make the networking part of your career fair successful, you want the best matches between job seeker and recruiter to be made during your event. After your event, you want to be able to measure the amount and quality of interviews that took place and promote your event’s reputation for the future.

How? With b2match, the job fair software that specializes in networking for in-person, hybrid and virtual career fairs.

Experience Career Fair Demo Now

1. Registration

2. Keyword-centric Profiles

3. Detailed and Searchable Job Boards

4. Booths and Hosted Sessions

5. Smart Search Function for Optimized and Efficient Meetings

6. Personalized Event Agenda

7. Post Career Fair Success Measured

8. Career Fair Examples

Career Fair Technology Specialized in 1:1 Networking

An all-in-one event networking software allows you to organize your entire job fair in one place, making the planning process as seamless as possible.

Okay great, that’s pretty standard.

But. To make the networking during your career fair effective, you need to offer job seekers and recruiters technology that specializes in networking. Why? It matches your attendees according to skills, offers, and goals to help them find the golden needle in the haystack of career fairs and recruiting.

So what does that look like? Here it is, step-by-step.

1. Career fair registration

A customizable registration process allows you to configure the registration by participant type. The ability to group participants by a specific type gives the organizer the power to perform certain actions and apply certain rules. For example booking rules, visibility rules, registration rules.

This allows participants to find suitable partners by giving them an effective way to filter by participant type within the career fair event platform.

When you set participant types, this will be the first thing that attendees will have to select during the registration process after entering their email and password.

Screenshot of first step of registration choosing participant type options company or job seekerScreenshot of first step of registration choosing participant type options company or job seeker
Image: Organizers configure registration by participant type.

The next important registration step to creating a job fair with targeted networking is having participants answer customized registration questions created by the event organizer.

The answers to these questions can then be filtered by attendees when searching for their ideal match. This makes for extremely efficient interview matchmaking.

Screenshot of b2match backend event oragnizer tool to select or add custom registration questionsScreenshot of b2match backend event oragnizer tool to select or add custom registration questions
Image: Customized registration questions allows attendees to filter and search for ideal matches.

2. Keyword-centric career fair profiles

Once your participants have gone through the easy and fast registration process, it’s time for them to create profiles. Attendees can add photos, videos, portfolios and files, like their curriculum vitae (CV) to display their talent. The customized registration question answers are searchable in the profiles by other participants.

Screenshot of job seeker's profile on the b2match matchmaking systemScreenshot of job seeker's profile on the b2match matchmaking system
Image: Job seeker profiles presented according to specific search criteria.

Explore The Participant Journey Here Now

3. Detailed and searchable career fair job board

Recruiters create job board entries where they list detailed offers and requests. They support it with photos, videos and files attached. The sky's the limit here. It’s a great time for recruiters to get creative and show what they have to offer.

Screenshot of recruiter job board entry stating the job they are offering with descriptionScreenshot of recruiter job board entry stating the job they are offering with description
Image: Pre-set filters present the job board entries that fit the job seeker.

4. Career fair booths and hosted sessions

To optimize your recruiters experience at your job fair, offer them different ways to promote themselves. As stated earlier, the recruiter creates detailed job board entries during the registration process. They also create career fair booths within the platform.

Now, add one more very important promotional push for your recruiters. A hosted session.

Hosted sessions are brilliant for both the event organizers and recruiters. A hosted session is where recruiters have the opportunity to elaborate on their opportunities.

Organizers incorporate it into the career fair agenda.

The biggest advantages of hosted sessions are:

  • They are excellent ad space and make the recruiter stand out from the crowd.
  • The recruiter can see who signed up for their hosted session.
  • After the event, the organizer can gather data of who actually attended which hosted session and send contact details to the recruiter.

This kind of extra service is great for event organizers because it can be either a value add to attend your event, or it can be a potential source of revenue for the event organizer.

Screenshot of hosted session in the company profile with connect with exhibitor and join virtual booth buttonsScreenshot of hosted session in the company profile with connect with exhibitor and join virtual booth buttons
Image: Hosted sessions being shown in the company profile.
Screenshot of the event agenda displaying a hosted session and extra window open to with company detail and add to my agenda buttonScreenshot of the event agenda displaying a hosted session and extra window open to with company detail and add to my agenda button
Image: Hosted sessions with branding are visible in the agenda.

5. Smart search function for optimized and efficient interviews

Now, with the help of a customizable registration process, in-depth job seeker profiles, and detailed recruiter job board entries, a smart search functionality is set up to populate your event attendees best matches.

Before your job fair even begins:

  • Job seekers and recruiters log into the career fair event platform.
  • They use the smart search function and keywords to find their best matches.
  • Meeting and interview invitations are sent out.
  • Event participants review the profile and/or job board ad before accepting the interview requests. Scheduling meetings with a single click easy as a pie.

This facilitates goal-oriented networking.

Screenshot of b2match marketplace filled with meeting opportunites based off of search critieria like degree, area of expertise, work experience etcScreenshot of b2match marketplace filled with meeting opportunites based off of search critieria like degree, area of expertise, work experience etc
Image: Within a few easy clicks, attendees are presented with a list of optimized matches.

6. Personalized career fair event agenda

Job fairs are busy days for attendees. Therefore a generated personalized agenda is ideal for your participants. It tracks the keynotes, webinars, hosted sessions, meetings and interviews they sign up for. It helps them track where they need to be and when.

Screenshot of personalized event agenda with one-toone meetings includedScreenshot of personalized event agenda with one-toone meetings included
Image: Personalized agenda with comprehensive overview of scheduled meetings.

7. Post career fair success measured

No matter if you host a virtual, hybrid or in-person networking event, it’s vital to gather data and analyse the success of your career fair.

  • Know how many people actually attended your event.
  • See how many interviews took place.
  • Review the success of the interviews. Gather participant ratings ranging from lack of interest between the two parties, all the way to next steps of the interview process was agreed upon.

Use this data to advertise your next job fair and create fantastic marketing campaigns with real numbers to support it.

An animation showing the meetings feedback on the event Meetings page.An animation showing the meetings feedback on the event Meetings page.

Career Fair Examples

Mentioning physical, hybrid and virtual job fair features is good, but being able to see that they have helped other event organizers is better. Take a look at some successful career fair examples to get inspired.

JOBfair 2022 Online

Social Sharing Job Fair 2022.pngSocial Sharing Job Fair 2022.png

The JOBfair 2022, hosted by Sant' Anna School of Advanced Studies - Pisa is an annual career fair with the aim of creating a link between the academic world and the job market.

They had 294 participants and 590 one-to-one meetings arranged.

Virtual Austrian IT Career Day 2022

Image of Vienna at dusk with text Virtual Austrian IT Career DayImage of Vienna at dusk with text Virtual Austrian IT Career Day

The Virtual Austrian IT Career Day, hosted by the Austrian Economic Chambers (WKO), used b2b matchmaking to connect Austrian companies with Croatian IT talent. Austrian companies presented themselves and got in touch with potential employees. Job seekers reached out to firms that looked interesting.

They had 109 participants and 57 one-to-one meetings arranged.

Firmenmesse

Banner image of Firmenmesse eventBanner image of Firmenmesse event

The Firmenmesse, hosted by the University of Applied Sciences Technikum Vienna, had 717 participants and 1,017 one-to-one meetings arranged.

Find out how b2match, an all-in-one event networking platform can help with your next career fair.


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