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Planning a Hybrid Conference With a B2B Matchmaking Software


Mar 27, 20234 min read

Are you planning a virtual conference but don't want to sacrifice the in-person networking experience? Look no further than hybrid conferences! With a blend of both virtual and in-person elements, hybrid conferences offer the best of both worlds.

But, planning a hybrid conference can be a daunting task, especially when it comes to coordinating B2B matchmaking opportunities. That's where the power of a B2B matchmaking software comes in, allowing you to streamline the process and ensure your attendees have the best possible experience. So let's dive in and explore how you can plan a successful hybrid conference with the help of a B2B matchmaking software.

Determine conference objectives and goals

Before diving into the logistics of planning a hybrid conference, it's important to determine the objectives and goals of the event. Firstly, ask yourself: “What is the purpose of the conference?”. Is it to educate attendees on a specific topic, or to facilitate networking and business opportunities? Are you aiming to attract a certain type of attendee or industry professional?

Identifying your objectives and goals will help guide your decision-making throughout the planning process, from choosing a venue to selecting speakers and sponsors. By having a clear understanding of what you hope to achieve through the conference, you can ensure that all aspects of the event are tailored towards meeting those goals and providing the best possible experience for attendees

Choose a suitable venue for in-person and virtual attendance

When planning a hybrid conference, one of the most important decisions you'll make is choosing a suitable venue that can accommodate both in-person and virtual attendance. Ideally, the venue should have ample space for in-person attendees to gather and network comfortably, as well as the necessary technology and equipment to support the virtual component of the event. Consider factors such as internet bandwidth, audio-visual capabilities, and virtual platform integration when evaluating potential venues.

Additionally, it's important to ensure that the venue is easily accessible for both in-person and virtual attendees, with adequate parking or transportation options. By selecting a venue that can meet the needs of both types of attendees, you can create a seamless and inclusive conference experience for everyone involved.

Select a hybrid B2B matchmaking software

Okay, now that we went through tips for picking the right venue, we must determine how to give our online attendees the same memorable experience. For that, we recommend you pick an all-in-one b2b event networking platform. Try the b2match smart matchmaking software that will give you and your participant the best hybrid networking experience there is. Not only does it offer a user-friendly interface and amazing networking features, but it also integrates seamlessly with popular virtual conference platforms such as Zoom and Webex.

Plus, b2match offers a range of customizable options to tailor the platform to your specific conference needs. With b2match, you can ensure that your virtual attendees have access to high-quality B2B matchmaking opportunities that rival those of in-person attendees. With its numerous features and smart AI tools, there is no way your attendees won’t remember you for giving them an easy way to meaningfully connect.

Promote conference through various channels

If you picked the right hybrid B2B networking platform, you won’t need to worry about scheduling, ticketing, branding, and many more steps that usually take time, but are now doable in a couple of clicks. After you have set up your b2match hybrid event, now it's time to promote it!

To maximize attendance and engagement, it's important to promote the conference through a variety of channels. This might include leveraging social media platforms to share updates and teasers about the event and reaching out to industry influencers or media outlets to drum up interest. You might also consider creating promotional materials such as flyers or videos to showcase the unique aspects of your hybrid conference.

By promoting your conference through multiple channels, you can increase visibility and encourage a diverse range of attendees to participate in the event.

Evaluate success and collect feedback

Once your hybrid conference is complete, it's important to evaluate its success and collect feedback from attendees to identify areas for improvement. This might include reviewing attendance numbers and engagement metrics, assessing the effectiveness of your B2B matchmaking software, and soliciting feedback from attendees through surveys or focus groups. In addition to evaluating the success of the conference, collecting feedback can also help you identify what aspects of the event attendees found most valuable and enjoyable, as well as areas that could be improved for future conferences.

This all can be easily done by using an AI-powered matchmaking platform such as b2match, which has integrated smart tools for data collection, analytics, and report making. Our smart b2match algorithms are collecting all of your participants' clickstream data and allow you to download various spreadsheets containing large amounts of data. This collected data will give you valuable business insights and help you understand the online networking event impact. It can also guide your upcoming b2b matchmaking networking events and business opportunities.

In conclusion, planning a hybrid conference with the help of a B2B matchmaking tool can be a game-changer for the conference industry. By seamlessly integrating virtual and in-person elements and providing attendees with high-quality B2B matchmaking opportunities, you can create an experience that's both informative and enjoyable.

So, don't be afraid to get creative with your conference planning and leverage the latest technology to create an event that attendees will remember for years to come. And who knows, with the right combination of venue, hybrid networking software like the b2match, and promotional strategy, your hybrid conference might just be the next big thing in the industry!

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