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b2b Matchmaking

6 Ideas Proven to Boost Virtual Event Networking in 2023


    Feb 14, 20235 min read

    In the past few years, virtual events are getting more and more popular. Given time and space it is easy to see that virtual event networking has more benefits than traditional in-person b2b matchmaking events.

    What is virtual event networking?

    Even though the name is self-explanatory, to understand the meaning of virtual event networking it is important to keep a few things in your mind. Just like a regular networking event, virtual event networking is a well-planned process with an exact time frame in which the goal is to connect business people and help them make meaningful relationships with other event participants. The event is held in “virtual space”, better known as a virtual event networking platform.

    A perfect example of such a platform is the b2match all-in-one b2b matchmaking platform that provides its user's amazing virtual networking tools and helps them to engage their audience with many useful features that make matchmaking easy to do. It gives you options such as integrated video conferencing, AI smart matchmaking, live stages, and many more.

    But, what should you do once you decide to host a virtual networking event? Here are 6 great ideas proven to boost your virtual event networking in 2023:

    • Find an easy-to-use virtual networking platform
    • Livestream your event
    • Use social media
    • Utilize video conferencing meeting tool
    • Collect data
    • Follow-up

    Find an easy-to-use virtual networking platform

    The most important thing to remember when organizing a virtual matchmaking event is to choose a high-quality event networking platform that gives you the opportunity to fully organize virtual events. Keep in mind that your participant's experience is the most important, so finding a virtual networking software that is easy to use and navigate is key!

    For that reason, b2match online networking software is ideal for everyone trying to make a memorable virtual networking event with numerous diverse and helpful tools.

    With this platform, not only can you help your participants expand their network, but also attract an international audience. With virtual networking, there are no borders and obstacles, and no need to spend your time traveling!

    Livestream your event

    Broadcasting your virtual networking livestream to a large audience is a great way to expand your event influence. There is no need to be afraid of “too many attendees” because when the number of virtual networking event participants gets too big, there is an easy way out!

    Just utilize RTMP streaming and create an enhanced user experience that gives your attendees a real-time feel during your event.

    RTMP or a Real-Time Messaging Protocol is an online communication protocol that helps you stream video, audio, and data through the Internet. With it being easily integrated into the b2match matchmaking platform, you can effortlessly run multiple live stages for different audiences, use the built-in livestream chat to conduct Q&As with your participants, and moderate chosen sessions. Of course, engagement is desired, so by using the b2match virtual networking tool you can decide to embed external engagement tools to increase participant engagement.

    Integration with any streaming provider is one of many great benefits of the b2match conference software because it gives you the opportunity to stream your event on a platform where your audience is. Integrate with YouTube, Zoom, Twitch, or any other platform of your choosing!

    Use social media

    The usage of social media is a smart way to combine your activities on a b2b networking platform and your brands' social media channels. You can easily use your professional social media profiles to announce virtual networking events, create a community and share memorable moments during, and after the event.

    Pre-event social media promotions can help you build up excitement and anticipation among the participants. During the b2b virtual networking event, you can share photos, videos, and clips of your livestreams with your followers. Afterward, go and keep your participants and their newly-made connections close by! By regularly posting about your brand and staying in touch, there is no doubt your attendees will happily sing into your next event!

    Utilize video conferencing meeting tool

    For your b2b matchmaking to be successful, it is important for the meeting management process to be easy to use for your participants. On the b2match AI event matchmaking platform your participants schedule and join meetings with a single click. The meetings are being held over the fully integrated video conferencing tool in the platform. Help your participants to discuss more easily by utilizing the built-in screen-sharing option and chat feature.

    Collect data

    Collecting data during your virtual networking event will give you valuable business insights that will help your brand in long term. The data that is collected on a networking platform provides you with details about the event, including the number of participants, meetings, and metrics such as participant engagement.

    Other collectible data on the b2match platform are meeting reports that provide you with data like meeting duration, attendee data with their profiles, and of course data that is provided by your participants through filled-out forms and surveys.


    Often forgotten part of a well-organized virtual networking event is the follow-up that attendees like to make with each other. The whole point of going to networking events is to find and build professional connections and relationships, so why not help your participants to do so?

    Giving your attendees more opportunities to expand their network and form useful and meaningful connections is a one-way ticket to being remembered as a thoughtful networking organizer! Around 70% of participants tend to log in to their networking profiles and browse other event attendees. By recognizing this need and allowing everyone to send messages and attend online meetings you are making this virtual experience even better.

    By trying these 6 easy ideas proven to boost virtual event networking, there is no doubt that 2023 will be a year of your business success. All of the above can effortlessly be done only by using a b2match virtual matchmaking platform for events that gives you the power to conduct the most successful virtual events.

    Don’t hesitate and wait to start on your new virtual event journey and contact us for more information!

    Inspired? Get in Touch and Let Us Help Make Your Next Event a Success.

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