Event networking - b2match

b2b Matchmaking

How to Network Like a Pro: Before, During and After an Event


Mar 17, 20235 min read

Networking is a crucial aspect of building a successful career or business. Attending events is one of the most effective ways to meet new people and expand your professional circle. However, simply showing up and exchanging business cards is not enough to build meaningful connections that can benefit your participants’ careers in the long run.

In this article, we will explore the critical steps to networking like a pro, from preparation before the event to post-event follow-up, so that you know what are the critical factors in planning an event that will help build lasting relationships and achieve your participant's goals.

1. Before the event

Plan it out

Of course, the first thing you will have to do when you decide to organize a networking event is to plan it out. This includes setting goals, doing market research, and deciding how your event is going to look. Think about how people, or better yet your target participants behave and choose the right time and space for conducting a matchmaking event. Also, think about the type of event you want to plan. Is the best fit an in-person, virtual, or hybrid event? Whatever it is, the b2match smart networking event software has a solution for you.

Every great modern networking event has helpful organizing software, so make your experience even better and easier with an all-in-one event networking platform. b2match has many customization options, so you can create events that exactly match your needs! After tailoring the registration process, go ahead and manage ticketing, and decide how to set up networking for optimal results. You can also fully brand your event - colors, fonts, logos, and more - to get the right look and feel.

Plan the program

After you have decided on the venue (and the networking platform to go with) it is time to decide on the event program. When you plan the main event program, look for and pick the right speakers for your audience so that this networking experience could be more meaningful. With that, decide on the agenda, the format, and the activities that will take place during the event.

Your event's agenda plays a key role in the b2match system. The agenda has several uses throughout the platform:

  • It is a representation of your event
  • Sessions can be hidden or shown during registration
  • Sessions are used to specify when matchmaking takes place

Registrations & invitations

You can now customize the whole registration process to your needs with easy participant data integration! Some of the other features include:

  • Invitation management
  • Customizable registration form
  • Customizable participation types
  • On-site and remote attendance types
  • Registration & visibility rules
  • Participant profile activation
  • Edit participant's registration data

During the event

Encourage one-to-one meetings

Allow your participants to easily connect. Business opportunities are just a few clicks away with the b2match fully integrated online meeting tool. When networking online, participants can now request and schedule 1-to-1 or group online meetings easily. You can use our built-in video call feature that requires no additional software or plugins. Also, with the b2match software you can conduct screen sharing and integrated chat to allow participants to share content.


The benefit of using the b2match virtual networking tool when organizing an online matchmaking event is that by live streaming it, you can reach far more participants and people interested in your business.

When the number of attendees becomes too large, consider using RTMP streaming. Real-Time Messaging Protocol (RTMP) is an online communication protocol that allows you to stream video, audio, and data over the Internet. You can easily run multiple live streams and stages for different audiences because it is easily integrated into the b2match matchmaking platform.

Send reminders

If you want your event (and thus your business) to be a success, remember that actively reminding your attendees of your event and its news/updates is critical. Of course, doing so manually is difficult, but the b2match intelligent networking tool has a solution for you! Using automated communication channels, you can easily communicate about the event with your attendees.

With the b2match business matching platform, you can easily reach, remind, and engage your audience. You can also use it to automatically notify participants of registrations and conversations. Of course, automatic meeting reminders can be sent via SMS, email, or push notifications.

After the event

No neeed to end it

With every good event, there goes that feeling that you don’t want it to end. Now it doesn’t have to! Allow your attendees to matchmaking after the event has ended. Try to consider all of the opportunities that your attendees may have passed up during your networking event. So, why not help them and make their lives easier? By using b2match, you can easily extend the period for post-event meetings, allowing your participants to meet up with other attendees they missed out on during the networking event.

You can also use this after-the-event opportunity to share event highlights with your attendees through your website or other online channels such as your social media profiles. It is an excellent opportunity to strengthen your business ties and those of your participants.

Data collection and analytics

Without analytics, most matchmaking organizations would be useless for your business's growth. Collecting and analyzing useful event data provided by the software will assist you in writing business reports and determining whether or not your goals and objectives have been met. This is simple to accomplish with a little help from our b2match smart algorithms, which collect all of your attendees' clickstream data and can provide you with valuable business insights.

Analytics is also a great way to demonstrate to your company that investing in meaningful networking b2b events can increase business success.

Increase social media impact

The use of social media is a clever way to combine your actions on a business networking platform and the social media channels of your brands. You can use your professional social media profiles to easily announce virtual networking events, build a community, and share memorable moments before, during, and after the event.

Pre-event social networking advertisements can help you increase participant excitement and anticipation. You can share photos, videos, and clips from your live broadcasts with your followers during the b2b virtual networking event. After that, go ahead and keep your participants and their newly formed connections close at hand.

We don’t have a doubt in our minds that after reading this article you now feel more confident when planning a b2b networking event. To make this experience easier and more meaningful for you and your participants, use the b2match smart event networking tool and watch your business grow!

Inspired? Get in Touch and Let Us Help Make Your Next Event a Success.

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