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b2b Matchmaking

5 Ways Business Matchmaking Software Simplifies Your B2B Event

b2match

Feb 14, 20234 min read

Thanks to digital innovations, operating business events has never been easier. With simple research via your chosen search engine, you will probably stumble upon various websites and software for planning a business networking event. A business matchmaking software is a tool designed to help B2B event organizers connect attendees with potential business partners, customers, and/or suppliers. The b2match AI powered event matchmaking software uses various algorithms and data analysis to identify and match attendees based on their interests, goals, and industry. It also provides a platform for attendees to schedule and conduct meetings during, and sometimes even after the event.

The b2match b2b matchmaking software streamlines your event process and increases productivity by reducing manual effort, improving data management, and maximizing networking opportunities. In this article, we will show you 5 ways a business matchmaking software can simplify any b2b event.

AI Lead Generation

The b2match software can automatically generate possible leads based on specific criteria set by the event organizers, saving time and effort for both organizers and attendees.

AI powered profile recommendation is a feature of our business matching software that enables you to identify potential business leads based on specific criteria, such as industry, company size, and product/service offerings. The software gathers data on participants' activity and interests, then uses algorithms and data analysis to search through the attendee database and generate a list of potential leads, saving you lots of time and effort in manual lead generation. The generated leads can then be very useful for various purposes, such as matchmaking, marketing, or follow-up after the event.

With automated lead generation, the software can easily target specific attendees and focus their efforts on the most promising leads, improving the overall efficiency and effectiveness of your business's B2B events. Moreover, attendees can receive personalized business opportunities recommendations, making it easier for them to connect with potential partners and increase their chances of success. By eliminating the need for attendees to search for potential business partners on their own, personalized matchmaking saves time and effort!

Event check-in mobile app

Everyone knows how crucial check-ins are during your onsite networking event. With the b2match event check in mobile app, you can effortlessly check in or check out your participants to any given networking location.

Check-ins, check-outs, and finding your participant have never been easier with scanning automatically generated QR codes.

The b2match mobile app is also useful when organizing multiple networking events at the same time, giving you the flexibility to easily browse and monitor future, ongoing, or all events.

Efficient Scheduling

Both event organizers and attendees no longer have to worry about manual meeting scheduling with the b2match event matchmaking software. Use efficient software scheduling to free up your time for other event-planning tasks. Through the event networking app, attendees can easily view and change their schedules on the fly. They will receive real-time updates on meeting changes and availability while using the app or platform, allowing them to plan their time accordingly.

Data Management

The b2match event management software centralizes and manages all the data related to attendees, companies, and meetings, making it easy to track the progress of the event and generate reports. You can easily identify and target specific attendees for better, personalized matchmaking and also track the progress of the event with efficient data management. This type of software can easily automate the process of gathering and storing attendee data, reducing manual labor and improving data accuracy.

When planning a b2b networking event, data management can help you find and store valuable insights into attendee behavior and preferences. That allows you to better the overall event experience and improve participants’ event engagement.

Virtual event networking features

In an era when businesses are going global and individuals would like to encounter and gain knowledge from industries and people from all across the globe, networking events have never been more accessible. Webinars, conferences, and similar events are all easily organized online by using a virtual or hybrid event networking platform.

All kinds of virtual events can be organized through said platforms, and are a great way for attendees to network despite geographical barriers or travel restrictions. Virtual events include live video chats, booths, interactive sessions, and other features that are used in physical events, such as table management and event ticketing.

Whether you are planning a niche networking event, or you are giving virtual event networking a try, using an advanced business matchmaking software is always the way to go. There are many reasons why networking platforms are getting more and more popular, so we encourage you to try out the b2match business matching platform and facilitate the process of making the best business matchmaking event. Contact us to get your free demo now.

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