Make your event website truly yours with enhanced branding options.

Your event website is often the very first touchpoint your participants see. It’s where curiosity turns into registration, and where interest starts to grow into engagement. Whether you're hosting a startup pitch event, a B2B networking round, or a research conference, the look and feel of your event website should do more than just "look nice." It should represent you and your organization.

That’s why we’ve reimagined our Branding settings—to give you more creative control and help your event presence feel consistent, professional, and, more importantly, you.

Set the mood with background styles.

Up until now, our design options allowed for some light customization, such as choosing between a dark or light event website theme. But we heard you: that wasn’t always enough. Now, you can set the tone with a background style that fits your brand identity. Choose from:

• Neutral: subtle background tones that add depth without distraction.
• Branded: a neutral background color with a splash of your brand color—perfect for creating a cohesive look without overpowering your content.

It’s a small change that makes a big difference in how your event feels to participants.

Brand every corner of your website.

We’ve also added the ability to customize your event’s header and footer colors—because these spaces shouldn’t feel like afterthoughts. They’re part of the frame around your message, and now, they can reflect your style, too.

Worried about how it’ll all come together? Don’t be. You’ll get a live preview while editing, so you can confidently adjust your look before saving any changes.

Add your logo across the event experience.

Your logo isn’t just decoration—it’s a symbol of trust, familiarity, and professionalism. That’s why you can now upload your logo to appear directly in your event website’s navigation bar and in the footer of all event-related email communications.

Even better? You can choose to make your logo a clickable link that leads directly to your organization’s website—so participants can learn more about who’s behind the scenes with a single click.

Why does it matter?

We know how much time and effort you put into building your brand—and how important it is to bring that identity into every part of your event. Whether you’re trying to impress sponsors, strengthen your organization’s branding, or simply make participants feel more at home, consistent branding helps build an event experience that sticks.

And now, it’s easier than ever to do that with b2match.

Note: To use the logo upload feature, you’ll need the “Branding” add-on in your license. If you’re on the Professional+ license, this add-on is already included. If you're unsure about your license or wish to upgrade, contact success@b2match.com.