Tourism in the post-COVID era: innovative and promotional strategies

About this event

Fundació Balear d'Innovació i Tecnologia (Fundació Bit) would like to invite you to the international matchmaking event that will be organised in the scope of the 16th edition of the Innovation and Tourism International Seminar INTO 2021, which will be held online from Palma de Mallorca, Balearic Islands, Spain on 10th, 17th and 24th of November. The framework event of the Enterprise Europe Network is an International Seminar on Innovation and Tourism (www.visitinnovation.com/) that is taken place in from October 27th to December 1st. This seminar is a platform for the debate on research proposals and the presentation of good business practices to promote innovation in the sector. In each edition, a contemporary topic of interest is analysed. Discussions have also centred on new commitments to sustainability in the sector, addressing issues such as the circular economy, climate change and seasonality. This year’s edition will take place totally online. From the last week of October through to the first week of December, entrepreneurs, researchers, teachers, students and representatives of public authorities, among others, will come together to analyse what tourist destinations have to offer and what consumers are demanding in this new paradigm, while also analysing ICT solutions and how businesses are restructuring within the tourism sector. The main objective of the INTO Seminar is to foster knowledge transfer and drive innovation throughout the tourism industry’s value chain in order to improve the Balearic Islands’ competitive edge. Main topics: • Destinations and social responsibility in the post-COVID era • ICT and innovative solutions in the hotel and catering sector • Tourism demand in the post-COVID era and innovations to help recover traveller confidence • Business restructuring in the post-COVID era

Event Organiser

Fundació BIT