India SaaS & Marketing Tech Summit 2026

30 – 31 Jul 2026 | Bengaluru, India

Event agenda

Thursday, 30 July 2026

08:30 - 08:40

ARRIVAL, REGISTRATION & PRE-CONFERENCE NETWORKING

PRE FUNCTION AREA | Breaks/Exhibition

08:30 - 08:40

Meetings

Day 1 - Meeting Block 1

  • Meeting Points

10 minutes time slots

08:40 - 08:45

CHAIRMANS OPENING ADDRESS

Sigma Hall | Sessions

09:00 - 09:30

START WITH A WHY? ROUNDTABLE DISCUSSION: Meet Your Peers, Share Your Priorities, and Set Your Objectives

Sigma Hall | Sessions
  • AI-Enhanced Demand Generation, Targeting, and Commercial Productivity

09:30 - 10:00

OPENING KEYNOTE: Using AI to Improve Targeting, Personalization, and Go-to-Market Performance

Sigma Hall | Sessions
  • AI-Enhanced Demand Generation, Targeting, and Commercial Productivity

1 speaker

10:00 - 10:30

LEADERSHIP PANEL: Where Is AI Actually Improving Marketing and Sales Outcomes — And Where Is It Still Overhyped?

Sigma Hall | Sessions
  • AI-Enhanced Demand Generation, Targeting, and Commercial Productivity

5 speakers

10:30 - 11:00

MORNING BREAK

PRE FUNCTION AREA | Breaks/Exhibition

10:30 - 11:00

Meetings

Day 1 - Meeting Block 2

  • Meeting Points

15 minutes time slots

11:00 - 11:30

KEYNOTE: Building Enterprise Brand Leadership in a Crowded Technology Market

Sigma Hall | Sessions
  • Enterprise Brand Leadership, Positioning, and Category Creation

1 speaker

11:30 - 12:00

CASE STUDY: From Product Messaging to Category Positioning: Strengthening Market Relevance in Enterprise Technology

Sigma Hall | Sessions
  • Enterprise Brand Leadership, Positioning, and Category Creation

1 speaker

12:00 - 12:40

FIRESIDE CHAT: What Makes an Enterprise Technology Brand Trusted, Distinctive, and Commercially Effective?

Sigma Hall | Sessions
  • Enterprise Brand Leadership, Positioning, and Category Creation

4 speakers

12:40 - 13:30

LUNCH & HOSTED NETWORKING

PRE FUNCTION AREA | Breaks/Exhibition

12:40 - 13:30

Meetings

Day 1 - Meeting Block 3

  • Meeting Points

15 minutes time slots

13:30 - 14:10

KEYNOTE: Winning Strategic Accounts While Expanding Customer Value Over Time

Sigma Hall | Sessions
  • Account-Based Growth, Customer Expansion, and Revenue Retention

1 speaker

14:10 - 14:40

KEYNOTE: Aligning Marketing, Sales, and Customer Success to Drive Expansion, Renewal, and Retention

Sigma Hall | Sessions
  • Account-Based Growth, Customer Expansion, and Revenue Retention

1 speaker

14:40 - 16:00

Interactive WORKSHOPS

Sigma Hall | Sessions
  • Account-Based Growth, Customer Expansion, and Revenue Retention

ABM 2027: Build the Franchise That Survives the Rule Change (With an IPL Twist) 

1 speaker

Friday, 31 July 2026

09:30 - 10:00

OPENING KEYNOTE: Big Stages and Small Rooms: Your CFO funds one. Your CEO brags about the other

Sigma Hall | Sessions
  • Turning Boutique Events and Sponsorships into Measurable Growth

1 speaker

10:00 - 10:30

KEYNOTE: Building Strategic Partner Ecosystems for Market Access and Growth

Sigma Hall | Sessions
  • Turning Boutique Events and Sponsorships into Measurable Growth

1 speaker

10:30 - 11:00

NETWORKING COFFEE BREAK

PRE FUNCTION AREA | Breaks/Exhibition

10:30 - 11:00

Meetings

Day 2 - Meeting Block 1

  • Meeting Points

15 minutes time slots

11:00 - 11:40

KEYNOTE: Activating Consultants, Integrators, and Channel Partners to Expand Market Reach

Sigma Hall | Sessions
  • Strategic Partnerships, Ecosystems, and Channel-Led Growth

1 speaker

11:40 - 12:15

LEADERSHIP PANEL: What Makes a Partner Ecosystem Produce Real Pipeline?

Sigma Hall | Sessions
  • Strategic Partnerships, Ecosystems, and Channel-Led Growth

1 speaker

12:15 - 13:30

LEADERSHIP NETWORKING LUNCH

PRE FUNCTION AREA | Breaks/Exhibition

12:15 - 13:30

Meetings

Day 2 - Meeting Block 2

  • Meeting Points

15 minutes time slots

13:30 - 14:00

EXECUTIVE CASE STUDY: Where AI and Marketing Collid

Sigma Hall | Sessions
  • Measuring Marketing Impact, Revenue Contribution, and GTM Effectiveness

1 speaker

14:00 - 14:30

LEADERSHIP PANEL: Is Marketing Truly Proving Business Impact — Or Still Reporting Activity?

Sigma Hall | Sessions
  • Measuring Marketing Impact, Revenue Contribution, and GTM Effectiveness

1 speaker

14:30 - 15:00

NETWORKING COFFEE BREAK

PRE FUNCTION AREA | Breaks/Exhibition

14:40 - 15:00

Meetings

Day 2 - Meeting Block 3

  • Meeting Points

15 minutes time slots

15:00 - 16:00

5 PARALLEL ROUNDTABLES

Sigma Hall | Sessions
  • Measuring Marketing Impact, Revenue Contribution, and GTM Effectiveness

1 speaker