Thursday, 30 July 2026 | 11:00 - 11:30
KEYNOTE: Building Enterprise Brand Leadership in a Crowded Technology Market
Location:Sigma Hall | Sessions
- Enterprise Brand Leadership, Positioning, and Category Creation
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The commercial value of strong brand positioning in enterprise markets
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How positioning influences pipeline, pricing power, and deal velocity
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The role of thought leadership and category creation
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Moving beyond product features toward strategic market narratives
1 speaker
Global Change & Communications Leader
IBM
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