India SaaS & Marketing Tech Summit 2026

30 – 31 Jul 2026 | Bengaluru, India

Thursday, 30 July 2026 | 11:00 - 11:30

KEYNOTE: Building Enterprise Brand Leadership in a Crowded Technology Market

Location:Sigma Hall | Sessions
  • Enterprise Brand Leadership, Positioning, and Category Creation
  • The commercial value of strong brand positioning in enterprise markets 

  • How positioning influences pipeline, pricing power, and deal velocity 

  • The role of thought leadership and category creation 

  • Moving beyond product features toward strategic market narratives

1 speaker

  • Global Change & Communications Leader

    IBM

Location image

Session location Sigma Hall | Sessions