Friday, 31 July 2026 | 13:30 - 14:00
EXECUTIVE CASE STUDY: Where AI and Marketing Collid
Location:Sigma Hall | Sessions
- Measuring Marketing Impact, Revenue Contribution, and GTM Effectiveness
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Why AI investment keeps stalling: it's an operating-model problem, not a tools problem.
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How agentic AI closes the loop between signal, decision, execution, and measurement, instead of automating one task at a time.
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A repeatable framework connecting marketing, sales, and service, built and tested across industries.
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Real deployment proof from retail media, global CPG, and media & entertainment, not hypotheticals.
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What it actually takes to build an AI-ready organization, and why the technology is rarely the hard part.
1 speaker
Associate Director, Product Marketing & Client Strategy,
DaVinci Commerce
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