India SaaS & Marketing Tech Summit 2026

30 – 31 Jul 2026 | Bengaluru, India

Thursday, 30 July 2026 | 11:30 - 12:00

CASE STUDY: From Product Messaging to Category Positioning: Strengthening Market Relevance in Enterprise Technology

Location:Sigma Hall | Sessions
  • Enterprise Brand Leadership, Positioning, and Category Creation
  • Aligning product messaging with enterprise buyer priorities 

  • Strengthening differentiation in competitive markets 

  • Connecting brand positioning with commercial outcomes 

  • Ensuring consistency across marketing, sales, and executive communication

1 speaker

  • Senior Director & Business Head

    GreyOrange

Location image

Session location Sigma Hall | Sessions