Friday, 31 July 2026 | 14:00 - 14:30
LEADERSHIP PANEL: Is Marketing Truly Proving Business Impact — Or Still Reporting Activity?
Location:Sigma Hall | Sessions
- Measuring Marketing Impact, Revenue Contribution, and GTM Effectiveness
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What counts as credible proof of marketing impact
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Where attribution models succeed and where they fall short
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Measuring event and partner influence on revenue
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How mature organizations structure marketing accountability
1 speaker
Head of Marketing - India
Magic Software Enterprises
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