Interactive WORKSHOPS

What it is: An ABM strategy session built around an IPL franchise game. Participants draft a capability portfolio, analytics, customer marketing, GTM engineering, demand gen and others — then navigate three "rule change" moments that mirror what ABM teams are actually facing right now: budget pressure, AI-native competitors entering the market, and customer churn. The game surfaces where their ABM instincts are strong and where the assumptions need challenging. 
 
Format: Interactive Working Session | Framework-Based Exercises | Peer Discussions | ABM Playbook Design 

Takeaway: Every participant will leave with a practical Account-Based Growth Blueprint that can be immediately applied to drive stronger pipeline creation, larger deal sizes, and long-term customer expansion.