Friday, 31 July 2026 | 09:30 - 10:00
OPENING KEYNOTE: Big Stages and Small Rooms: Your CFO funds one. Your CEO brags about the other
Location:Sigma Hall | Sessions
- Turning Boutique Events and Sponsorships into Measurable Growth
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Why "tradeshows vs boutique" is the wrong fight, and what a real event portfolio looks like
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What enterprise buyers actually value at each, told from their side of the table
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The planning math that separates pipeline from an expensive line item on your regret list
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How to measure and defend event ROI when your best deals never touch the CRM
1 speaker
Director of Marketing
Draup
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