Taste

Project challengeUpdated on 17 November 2025

TerraMellifera: Igniting resilience, cultivating futures.

Meritxell Omella

Director and guide at El Brogit

Reus, Spain

About

1. Challenges in the Terra Mellifera Execution:

  • Certification novelty: The 'Fire Product Resilient Landscape' certification is a pioneering, innovative process. A key challenge will be the administrative and technical effort required to document, audit, and validate this new standard, as it sets a precedent.

  • Climatic and seasonal volatility: Apitourism is intrinsically linked to bee health and seasonal cycles, which are under direct threat from climate change. A severe drought or wildfire season could impact the availability of "farm-to-palate" experiences. This reinforces the need for our analogical game, the digital heritage and citizen science components, which are more resilient, all-weather offerings.

2. Scaling up with additional TASTE support

The idea is to leverage our gamification and digital storytelling expertise to create a shared transnational tourism product. We want to expand our "bee investigator" community into a transnational platform. We would like to partner with a beekeeping-focused tourism SME in a different ecological zone, such as Slovenia (renowned for Apitherapy) or Ireland (focusing on native black bee conservation) or any other country interested. We aim at creating the "Pollinator's Passport.", a gamified platform that will host "missions" from multiple countries.

Two new mission paths could be created:

  • Catalonia: "Resilience in a Dry Climate" (featuring our fire-resilient flora ).

  • Slovenia/Ireland: "Apitherapy & Wellness" or "Native Bee Conservation."Knowledge Transfer: Tourists (and schools) in both countries can use the platform. We transfer our gamification methodology; they transfer their unique apicultural knowledge. This creates a "hive-to-palate" experience that is digitally interconnected.

Knowledge Transfer: Tourists (and schools) in both countries can use the platform. We transfer our gamification methodology; they transfer their unique apicultural knowledge. This creates a "hive-to-palate" experience that is digitally interconnected. Our "Pollinator's Passport" would perfectly align with challenges seeking digital storytelling, gamification in tourism, cross-border educational products, or biodiversity qwareness, creating a perfect link to the chosen partners.

Topic

  • Green transition and sustainability
  • Digital transition
  • Resilience

Type

  • Capacity building and knowledge exchange
  • Shared experimentation
  • Joint product/service development
  • New business modelling
  • Joint marketing
  • Shared dissemination and outreach

Organisation

El Brogit

Company

Reus, Spain

Similar opportunities