Fairy Tale Green Picnic on Pohorje: Sustainable Family Experience

One of the main challenges will be ensuring long-term sustainability of the picnic infrastructure and maintaining visitor engagement beyond the pilot phase. Coordinating local food producers, managing logistics in a low-carbon way, and keeping the offer attractive outside the main tourist season require continuous collaboration and innovation.

Another challenge lies in integrating digital tools — from QR storytelling to an online booking system — in a user-friendly and multilingual way that enhances accessibility for families and schools.
As a small enterprise, we also face limited human and financial resources to scale communication and build stronger international visibility.

To overcome these challenges, we plan to rely on partnerships, shared learning, and collaboration with other TASTE participants who are exploring similar transitions in sustainable food tourism.

With additional support from TASTE, the Fairy Tale Green Picnic on Pohorje could evolve into a transnational model for sustainable, family-oriented tourism.
We would develop multilingual digital storytelling tools, an online reservation system for eco picnic baskets, and co-create a “Green Picnic Route” that connects destinations across Europe that share similar values of sustainability and local gastronomy.

Extra funding would also enable us to engage schools, young creators, and SMEs from other countries to design joint workshops and educational materials on circular food systems, food waste reduction, and digital innovation in tourism.

By collaborating with other TASTE partners, we aim to build a European community of practice that transforms tourism through creativity, sustainability, and shared learning — positioning Pohorje and Slovenia as a living example of how small, purpose-driven projects can create real impact on a European scale.