Exeo Lab transforms international networking at Innexa Alliance with b2match!

When Exeo Lab, a business consulting firm specializing in regional development and international projects, set out to organize the inaugural physical event for its INNEXA Alliance in Madrid, they set ambitious goals: to foster meaningful, cross-sector collaboration between research, innovation, and industry across the quadruple helix (public sector, academia, industry, and civil society), with participants from across Europe and beyond.

Their previous, smaller-scale events relied on manual “speed-dating” matchmaking, a time-intensive process that limited participant choice and scalability. For their largest event, that gathers a diverse, international community, they needed a professional, efficient, and self-driven solution.

As co-founder Nicola Vita, was already familiar with b2match from various European Commission events, he suggested: "Let's host our event on the b2match platform."

The result was transformative.

From manual chaos to streamlined professionalism.

Hosting their event on the b2match platform remodeled the core of INNEXA Alliance: the B2B meetings.

“The main advantage is that the event becomes fully transparent,” noted Nicola. Participants could explore detailed company profiles and project ideas in the marketplace, leading to informed, intentional meeting requests. This shifted the dynamic from a forced, generic rotation to a targeted networking experience where connections were driven by genuine interest.

For the Exeo Lab team, the b2match event dashboard was a game-changer. “The whole monitoring of the activities was actually pretty useful for us—all the stats and all the data,” said Project Manager Claudia Caggiano.

The team used real-time analytics to send reminders to participants, provide personalized support, and even fuel a fun, engaging awards ceremony. By tracking metrics like “most contacted” or “most requested,” they created custom medals (3D-printed in-house!) to recognize active participants, adding a layer of gamification and community spirit.

Tangible results and overwhelming feedback.

The numbers speak for themselves: 650 B2B meetings were booked before the event itself, and 41 meetings were spontaneously arranged on the day of the event itself—a testament to the platform's flexibility and user-friendliness. While 15-20% of attendees were already familiar with b2match, the majority discovered it through this event and found it instrumental.

Post-event feedback forms revealed high satisfaction scores for the platform, and notably, one partner was so impressed they inquired about using b2match for their own future event.

A partnership built on support and innovation.

Beyond the features, the Exeo Lab team highlighted the exceptional support as a key to their success. Claudia shared, “I was using the organizer’s support chat every day… I always had someone answering me.” This reliable backstop allowed them to focus on event strategy rather than technical hurdles.

A revolution in event management.

Reflecting on the experience, Claudia called the platform a “gamechanger.”

“For what we needed to do, the platform was a revolution in how we intended the whole event… it was easier because in one platform I was having everything and controlling everything.”

The success was so profound that Exeo Lab is already planning to host the next year’s event on the b2match event management platform. Their experience stands as compelling proof: with the right platform, you can construct more than an agenda. You can architect a thriving, collaborative community, and build the foundation for future international projects—all with remarkable efficiency and a touch of fun.