Taste

Project challengeUpdated on 17 November 2025

Digitalization and automation in the promotion and marketing of local products.

Bogdan Mak

lastnik at Sozvočje d.o.o.

Malecnik, Slovenia

About

The idea is to create a mobile automatic system for tasting and promoting wines and other beverages, which monitors the entire operation and statistics in the background, is completely independent of other electronic devices, and allows for expansion into a larger setup where multiple local providers of non-carbonated beverages can be promoted and marketed. This includes both non-alcoholic and alcoholic beverage providers who wish to promote their products at fairs, various events, and similar presentations. In the next step, the plan is to sell their products through vending machines, completely independent of human presence. The second step primarily focuses on the secure sale of alcoholic beverages with age verification, which will also incorporate artificial intelligence. The project's goal, in a broader perspective with additional resources, is to expand the idea to other partner countries. Therefore, the desire is for global connectivity. The dispensing system we are developing thus offers a unique user experience. We want to bring wines from partner countries to Slovenia, while supplying our developed system to those countries, and also bringing their local wines to Slovenia, which we will promote in our market. In this context, we see the greatest wealth of the project, which promotes global connectivity and tourism in one word.

Topic

  • Green transition and sustainability
  • Digital transition

Type

  • Shared experimentation
  • New business modelling
  • Joint marketing

Organisation

Sozvočje d.o.o.

Company

Maribor, Slovenia

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