From Green to Screen: A Virtual Journey of Family, Food, and Farming

One of the biggest challenges is helping rural entrepreneurs feel confident in using digital tools to tell their stories and to show their products. Many of them have amazing experiences to share, but they’re not used to working with technology or creating content. We want to make sure they feel supported, listened to, and proud of what they create.

This project is also a chance to build resilience: in times of crisis—economic, environmental, or social—being able to communicate and promote one’s business online sometimes could make the difference between surviving or closing down.

Another exciting challenge is to activate a new “roots tourism” corridor, connecting people to their heritage through authentic rural experiences and stories.

With TASTE’s support and collaborating with international partners we would enrich the narrative diversity and foster cross-cultural learning, amplifying the visibility and impact of rural innovation across Europe.