Cultural tourism and related segmentation tecniques

Who are cultural tourists? More importantly, do they really exist?

Understanding the behaviours and choices of this particular audience is crucial for lesser-known cultural attractions that need to be selective about their communication strategies in order to attract the right kind of tourist, as well as for major cultural attractions that suffer from overtourism and need to target a more discerning audience.

Stendapp has developed a proprietary algorithm that profiles tourists based on their cultural preferences without requiring them to complete a profiling questionnaire (patent pending).