Enhancing Impact and Adoption of a Multi-User Food and Eating Platform for Cancer Treatment

Project background

OncoAlícia (oncoalicia.com) is a digital platform developed from Fundació Alícia’s long-standing applied research. It provides rigorous, practical guidance on food and eating during cancer treatment, addressing the needs of patients, caregivers, and healthcare professionals. Due to the quality, reliability, and scientific grounding of its content, OncoAlícia has been considered a strategic and differentiating project since its creation. 

Despite the quality and rigor of its content, several challenges currently limit OncoAlícia’s impact and adoption: 

• The platform currently offers limited capacity to deliver personalized or profile-adapted experiences, despite the diversity of users (patients, caregivers, healthcare professionals) and clinical, social, and contextual situations. 

• Usability and interface limitations affect navigation, language clarity, accessibility, information structure, and need-oriented user journeys, reducing effective access to available content. 

• The delivery of guidance on eating during cancer treatment requires high standards of scientific rigor, ethical responsibility, and contextualized communication, which must be reinforced through appropriate digital design and governance. 

• There is no reliable baseline on user experience and satisfaction, including perceived usefulness, clarity, and ability to act on recommendations. 

• Prescription is not systematized, and adoption among healthcare professionals and reference hospitals remains limited. 

• Target audience prioritization is unclear (patients and caregivers versus healthcare professionals), leading to diluted messaging and fragmented user journeys. 

• There is no structured framework to measure, monitor, and evaluate impact over time. 

In an increasingly competitive digital health environment, these limitations highlight the need to reassess, redesign, and strengthen the platform to ensure easier access to information, clearer user journeys, and measurable, sustained impact. New technologies and tools (AI) could be implemented to improve the user experience.