Alimentaria Open Innovation Challenge 2026

23–26 Mar 2026 | Barcelona, Spain

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ChallengeUpdated on 6 February 2026

Future convenience drinks

Chief Marketing and Innovation Director at Grup Cacaolat

Barcelona, Spain

About

Convenience drinks are at a turning point.
Changing lifestyles, emerging technologies, new consumption moments and shifting expectations are challenging what convenience really means today—and what it could become tomorrow.

The Future Convenience Drinks Challenge invites to explore bold and unconventional ideas that redefine convenience drinks in the future. We are deliberately leaving the brief open to encourage fresh perspectives, unexpected solutions and new interpretations of the category.

This challenge is not limited to specific occasions, benefits or formats. It can span products, systems, services, business models, ingredients, packaging, experiences or entirely new beverage concepts.

What could a convenience drink be in the future?
When, where and why will consumers choose it?
How might it be created, delivered, used or reimagined?

We are looking for original, forward-looking solutions with the potential to disrupt current boundaries and unlock new value for consumers and the category as a whole.

We invite you to shape the future of convenience drinks.

Topic

  • Foodtech
  • Nutritional supplements
  • Snacks
  • Healthy foods
  • Disruptive packaging
  • New tastes and eating experiences
  • Food innovation

Organisation

Grup Cacaolat

Corporation

Barcelona, Spain

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