ChallengeUpdated on 6 February 2026
Future convenience drinks
Chief Marketing and Innovation Director at Grup Cacaolat
Barcelona, Spain
About
Convenience drinks are at a turning point.
Changing lifestyles, emerging technologies, new consumption moments and shifting expectations are challenging what convenience really means today—and what it could become tomorrow.
The Future Convenience Drinks Challenge invites to explore bold and unconventional ideas that redefine convenience drinks in the future. We are deliberately leaving the brief open to encourage fresh perspectives, unexpected solutions and new interpretations of the category.
This challenge is not limited to specific occasions, benefits or formats. It can span products, systems, services, business models, ingredients, packaging, experiences or entirely new beverage concepts.
What could a convenience drink be in the future?
When, where and why will consumers choose it?
How might it be created, delivered, used or reimagined?
We are looking for original, forward-looking solutions with the potential to disrupt current boundaries and unlock new value for consumers and the category as a whole.
We invite you to shape the future of convenience drinks.
Topic
- Foodtech
- Nutritional supplements
- Snacks
- Healthy foods
- Disruptive packaging
- New tastes and eating experiences
- Food innovation
Organisation
Similar opportunities
Challenge
- Foodtech
- Healthy foods
- Food manufacturing
- Natural Food Ingredients
MONTSE JODAR
Chief Marketing and Innovation Director at Grup Cacaolat
Barcelona, Spain
Challenge
Smart & Sustainable Packaging for Extra Virgin Olive Oil
- IOT
- Taste
- Big Data
- Foodtech
- Blockchain
- Clean label
- Healthy foods
- Sustainability
- Food processing
- Food innovation
- Co-development
- Food engineering
- Food manufacturing
- Access to customers
- Disruptive packaging
- Sustainable packaging
- Natural Food Ingredients
- Free tools/sharing resources
- New tastes and eating experiences
Santi Bonet Camprubí
COMUNICATION MANAGER at NOVACOOP MEDITERRANEA
LLEIDA, Spain
Challenge
Innovation in ingredients and foods produced through biodynamic or organic agriculture
- Taste
- Snacks
- Texture
- Foodtech
- Wellness
- Agritech
- Food waste
- Food waste
- Clean label
- Plant based
- Water saving
- Healthy foods
- Biostimulants
- Public tender
- Sustainability
- Nutraceuticals
- Abiotic stress
- Food processing
- Food innovation
- Co-development
- Food supplements
- Natural pigments
- Food engineering
- Food manufacturing
- Active biocompounds
- Access to customers
- Climate change impact
- Nutritional supplements
- Natural Food Ingredients
- Regenerative agriculture
- Upcycling of by-products
- Valorisation of by-products
- Free tools/sharing resources
- Proof of concept/pilot testing
- New tastes and eating experiences
- Horizon Europe's project consortium
- Client-provider collaboration (commercial agreement)
Guillermo Mena
R&D Project Office at FRUSELVA GLOBAL
Reus, Spain