Project challenge
Alpine landscapes and Tastes - stories of tradition and transformation
Innovative combination of experiential tourism, digital creativity and community-based regeneration in a Alpine rural context
Administrator
Pra la Peira snc
Pramollo, Italy
I've follow the dream of renovating an old village. project born from shared work with friends and love for mountains. Here, I promote an authentic lifestyle.
Age 40
Since I turned 19, in addition to small summer jobs, I worked in the family business of a motorcycle dealership, specializing in the repair, management, and sales of motorcycles and snowmobiles. A motorcycle racer since I was a child, I competed in various national championships, from street motorcycles to snowmobiles. Snowmobiles and the mountains have become my profession and one of my passions. I find great pleasure in entertaining people by offering them extraordinary experiences: this led me to open my own company, Sestriere Adventures, specializing in snowmobile excursions, mountain transport, and taxi services on the Sestriere ski slopes.
I found PRA LA PEIRA by pure chance in 2013. Fascinated by the sight of this fabulous place nestled in the mountains of Pramollo, an old mountain pasture now semi-abandoned by its elderly owner, I was immediately inspired to restore it and, above all, to share its beauty with as many people as possible. After successfully purchasing it in 2013 with my partner Silvia Merlo, in 2016 we began renovating the first home using our savings. Over the past nine years, we have shared this wonderful place with many friends. Thanks to them and countless weekends of work, we have now completed the renovation of all three homes, ready to welcome our future clients into this mountain hospitality project. Over the past year, we have been carrying out a feasibility study through the GAL EVV Escartons to develop a future Community Enterprise project that will network with local and valley communities. The goal is to repopulate the mountains and transform tourists into new residents, boosting the opening of PRA LA PEIRA as a tourist destination.
Skills
Interests
Project challenge
Alpine landscapes and Tastes - stories of tradition and transformation
Innovative combination of experiential tourism, digital creativity and community-based regeneration in a Alpine rural context