Business Digitalisation and Automation: How to Improve Efficiency and Where to Start

Event details

Thu, 14 May 2026, 13:00–14:00 CET / 14:00–15:00 Kyiv

We invite you to take part in the webinar “Business Digitalisation and Automation: How to Improve Efficiency and Where to Start”, organized within the Sustainable Transport & Trade Matchmaking Platform in the frame of “CentralUkraineEDIH Online School for SMEs and Startups”.

Date & Time: 14 May 2026, 13:00 CET / 14:00 Kyiv
Format: Online webinar
Target Regions: Ukraine, Eastern Partnership countries, Europe, Asia
Working Language: Ukrainian

During the webinar, participants will explore how businesses can begin the path toward digitalisation and automation without unnecessary complexity: which processes should be prioritised first, how to define implementation priorities, and which tools can deliver quick practical results.

Special attention will be given to AI opportunities for everyday business operations, including search, collection, processing, and structuring of information, data analysis, preparation of materials, and support for teams in routine tasks. Participants will see which processes can already be optimised and how digital solutions can be introduced gradually without overloading teams.

The session will also cover AI use cases for company and customer segmentation, preparation of databases for B2B communication, and improving work with potential partners. The webinar will be useful for businesses seeking to improve efficiency, reduce manual work, and better understand where to realistically begin digital transformation.

Participation in the event is free of charge, but advance registration is required.

Event objectives

• To explain practical approaches to business digitalisation and automation

• To demonstrate how AI tools can improve operational efficiency

• To support SMEs in identifying automation priorities

• To introduce practical AI applications for daily business tasks

• To improve understanding of scalable digital transformation processes

Key topics

1. Starting digital transformation

• Identifying priorities for automation

• Choosing practical and scalable solutions

2. AI for everyday business operations

• Information search and processing

• Structuring and analysing data

• Supporting routine team tasks

3. Business process automation

• Reducing manual operations

• Improving operational efficiency

4. AI for B2B communication

• Customer and company segmentation

• Preparing databases for communication

• Improving work with partners and leads

Format

• Online webinar

• Practical cases

• Q&A session

Target audience

• SMEs and entrepreneurs

• Startups and innovation teams

• eCommerce businesses

• Professionals interested in digital transformation and automation

Expected outcomes

After the webinar, participants will be able to:

• identify processes suitable for digitalisation and automation;

• use AI tools for operational tasks and communication;

• improve efficiency and reduce manual work;

• better understand how to start digital transformation gradually and effectively.

Expert Speaker

Andrii Zatserklianyi

Andrii Zatserklianyi is CEO & Co-Founder of TechSolutions and Fiftify Inc, entrepreneur and eCommerce expert with more than 15 years of experience — from developer to owner of international companies. He specializes in online business development strategy, sales automation, scaling eCommerce projects, and development of AI-based software solutions.

MBA Student, International Institute of Business.

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