Preparing for Trade Fairs, Exhibitions and B2B Events

Event details

Thu, 30 Apr 2026, 13:00–14:00 CET / 14:00–15:00 Kyiv

We invite you to take part in the webinar “Preparing for Trade Fairs, Exhibitions and B2B Events”, organized within the Sustainable Transport & Trade Matchmaking Platform in the frame of “CentralUkraineEDIH Online School for SMEs and Startups”.

Date & Time: 30 April 2026, 13:00 CET / 14:00 Kyiv
Format: Online webinar
Target Regions: Ukraine, Eastern Partnership countries, Europe, Asia
Working Language: Ukrainian

This webinar focuses on practical preparation for exhibitions, trade fairs, and B2B events as effective tools for sales, brand development, and partnership building.

Participants will explore the full participation cycle — from defining goals and preparing the company to communication during the event and post-event follow-up.

During the event, you will learn:

• how exhibitions contribute to sales, new clients, brand visibility, and partnerships;

• how to define clear participation goals and prepare your company;

• how to select relevant events based on audience, geography, and expected outcomes;

• how to structure an effective product presentation (product-focused, emotional, and solution-based approaches);

• how to build communication strategies and establish business contacts;

• how to work with leads and apply follow-up practices after the event;

• common mistakes participants make and how to avoid them.

Participation in the event is free of charge, but advance registration is required.

Event objectives

• To explain the role of exhibitions in business development

• To provide a structured approach to event preparation and participation

• To improve product presentation and communication strategies

• To support effective networking and lead management

• To increase business results from event participation

Key topics

1. Role of exhibitions in business development

• Sales, partnerships, branding, and market research

2. Preparation and participation stages

• Before, during, and after the event

• Planning and team readiness

3. Product presentation and pitching

• Clear and structured presentation

• Creating a strong first impression (hook)

4. Networking and lead generation

• Communication strategies

• Working with contacts and lead qualification

5. Post-event follow-up and results

• CRM usage and follow-up

• Converting contacts into clients

Format

• Online webinar

• Practical recommendations

• Q&A session

Target audience

• SMEs and entrepreneurs

• Export-oriented companies

• Startups and innovation teams

• Business development and sales professionals

Expected outcomes

After the event, participants will be able to:

• prepare systematically for exhibitions and B2B events;

• present products and services more effectively;

• build and manage business contacts;

• convert leads into real business opportunities.

Expert Speaker

**Maryna OHROMEEVA
**Deputy Head of the Export Support Coordination Center at the Ukrainian Chamber of Commerce and Industry, specializing in export promotion and business internationalization.

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