Digitalization and Digital Tools for Export and E-commerce Platforms

Event details

Thu, 16 Apr 2026, 13:00–14:00 CET / 14:00–15:00 Kyiv

About event

We invite you to take part in the webinar “Digitalization and Digital Tools for Export and E-commerce Platforms”, organized within the Sustainable Transport & Trade Matchmaking Platform in the frame of “CentralUkraineEDIH Online School for SMEs and Startups”.

Date & Time: 16 April 2026, 13:00 CET / 14:00 Kyiv
Format: Online Training
Target Regions: Ukraine, Eastern Partnership countries, Europe, Asia
Working Language: Ukrainian

This training is aimed at increasing awareness of innovative businesses about modern digital solutions for export development and effective use of e-commerce platforms. Participants will gain practical knowledge on tools for entering international markets, finding partners, and promoting products online.

During the training, participants will explore:

• overview of digital platforms for export and international partner search (B2B marketplaces, trade platforms, databases);

• use of e-commerce platforms for selling goods and services in foreign markets;

• digital marketing tools for promoting products abroad;

• identification and verification of foreign partners;

• digital solutions for managing export processes;

• opportunities to use CRM, ERP and other systems for business process automation;

• practical cases of companies entering international markets through digital channels;

• overview of business support within European Digital Innovation Hubs (EDIH);

• opportunities for funding and support of digital transformation for SMEs.

Participation in the event is free of charge, but advance registration is required.

Event objectives

• To introduce digital tools and platforms for export activities

• To improve understanding of e-commerce opportunities for international markets

• To present practical approaches to finding and verifying partners

• To support SMEs in digital transformation for export

• To increase awareness of available support and funding mechanisms

Key topics

1. Digital platforms for export

• B2B marketplaces and trade platforms

• Partner search tools

2. E-commerce for international markets

• Selling products and services online

• Market entry strategies

3. Digital marketing for export

• Promotion tools and channels

• Online visibility and outreach

4. Digital tools for business processes

• CRM, ERP and automation systems

• Export process management

5. Support ecosystem and funding

• EDIH support opportunities

• Funding instruments for SMEs

Format

• Online training

• Practical examples and case studies

• Q&A session

Target audience

• SMEs and entrepreneurs

• Export-oriented companies

• Startups and innovation teams

• Business development, marketing and sales professionals

• Organizations planning international market entry

Expected outcomes

After the training, participants will be able to:

• Use digital platforms for export development

• Identify and verify international partners

• Apply digital marketing tools for foreign markets

• Implement digital tools in business processes

• Improve efficiency of export activities

Expert Speaker

Olga Shubina
Ukrainian Chamber of Commerce and Industry

Olha Shubina is the Head of the Export Support Center at the Ukrainian Chamber of Commerce and Industry. She specializes in supporting SMEs in export development, internationalization, and access to foreign markets, providing practical guidance on trade promotion, partner search, and export strategies.

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