At Go Zero Waste, we help individuals and businesses on their journey towards sustainability and the circular economy. We do this through environmental education activities (sustainable teambuilding, talks, and workshops), waste audits (analysis and strategic plans), gamified challenge programs (App + activities), and by promoting reuse with our IoT solutions.At Go Zero Waste, we help individuals and businesses on their journey towards sustainability and the circular economy. We do this through environmental education activities (sustainable teambuilding, talks, and workshops), waste audits (analysis and strategic plans), gamified challenge programs (App + activities), and by promoting reuse with our IoT solutions.
Martí Morató Hil is co-founder and CEO of Go Zero Waste, a Barcelona-based circular economy company working to eliminate single-use packaging through technology and education. Since founding the company in 2019 alongside Magda Cebrián Campuzano (CMO), he has led the development of PaaSIoT, an IoT and blockchain-enabled platform for reusable packaging systems, and grown the Go Zero Waste app to over 150,000 users mapping sustainable establishments across Spain.
His work sits at the intersection of digital innovation, environmental impact, and community engagement — from deploying smart reusable packaging pilots in Barcelona's food retail sector to designing sustainability training programmes for businesses.
PaaSIoT: IoT and blockchain platform for reusable packaging. Smart collectors, QR traceability, gamified consumer app. TRL 7, piloted in Barcelona. Seeking partners in eligible regions to co-deploy.
DEMOSTRATION
TESTING SERVICES
OTHER COLLABORATION
PROJECT COLLABORATION
ENHANCING DIGITALIZATION IN CIRCULAR ECONOMY PROCESSES
Circular economy strategy, reusable packaging systems, IoT/blockchain for traceability, EU packaging regulation (PPWR), sustainability training, waste auditing, and pilot design. 7+ years of hands-on experience.
CYBERSECURITY
DIGITALIZATION
ARTIFICIAL INTELLIGENCE
INDUSTRIAL EQUIPMENT AND MACHINERY
ENHANCING DIGITALIZATION IN CIRCULAR ECONOMY PROCESSES