MWC Open Innovation Challenge 2026

2–5 Mar 2026 | Barcelona, Spain

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ChallengeUpdated on 23 December 2025

Inclusive and well-being solutions for a multigenerational bathroom

Innovation Manager at Roca Group

Barcelona, Spain

About

We are looking for proposals that make the bathroom an accessible space for all ages and abilities, with the ability to adapt to different moments of the day and to the user’s physical and emotional well-being.

We are interested in solutions that improve autonomy, safety and the overall user experience in the bathroom environment. They may integrate elements that enhance daily comfort and respond to personal routines, emotional states or detectable habits, reinforcing the idea of the bathroom as a space dedicated to comprehensive care.

Topic

  • Artificial Intelligence
  • IOT
  • Smart Cities / Smart Building
  • Computer vision
  • Design / User interface / UX
  • Emotion recognition software

Type

  • Proof of concept/pilot testing
  • Co-development
  • Client-provider collaboration (commercial agreement)
  • Acceleration/Incubation, mentoring and co-working spaces
  • Investment (Venture capital and corporate venturing)

Organisation

Roca Group

Corporation

Barcelona, Spain

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