MWC Open Innovation Challenge 2026

2–5 Mar 2026 | Barcelona, Spain

ChallengeUpdated on 9 January 2026

Fan Engagement

Senior Technology Analyst at Sony Europe Limited

Barcelona, Spain

About

We are investigating the evolving landscape of fan engagement and interaction patterns across multiple entertainment domains. How audiences connect and support their favorite artists, sports teams, influencers, and other content creators in the digital age.

We are looking into:

  • Engagement mechanisms. How fans discover, consume and interact.

  • Community dynamics. The role of communities in shaping relationships between fans and creators.

  • Platform behaviors. How platforms (social media, streaming services, live events, etc.) facilitate / constrain fan interaction.

  • Value creation. The ways fans provide support (financial, promotional, emotional) and what they receive in return.

Topic

  • Content creation
  • Content Distribution
  • Sports

Type

  • Co-development
  • Acceleration/Incubation, mentoring and co-working spaces

Organisation

Sony Europe Limited

Corporation

Barcelona, Spain

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