Bo

Bo is a digital platform and interactive database that connects local agrifood producers (whom we call Hosts) with end users, or Visitors, through geolocated discovery, a booking system for experiences, and gamified user participation.

Whether or not producers are part of a Geographical Indication (GI) scheme, Bo offers them visibility and new revenue streams by showcasing their products, activities, and stories on an interactive map. Visitors can book tastings, workshops, and visits directly through the app, and engage by adding content, sharing discoveries, and earning rewards.

Bo supports digital inclusion, sustainability, and rural innovation. For public institutions, it offers real-time data insights, helps promote GIs and rural development policies, and acts as a digital partner in EU-funded projects.

Currently active in Catalonia with over 380 producer profiles, Bo is scaling across Europe. Our business model combines B2B2C (platform commissions, product affiliation, promoted content), B2C (gamification, loyalty systems), and B2G (SaaS, data reports, EU projects).