ChallengeUpdated on 3 December 2025
Immersive Visualization and Co-creation for Lighting Design
Director comercial at AUSSIE GROUP SL - LUXES
Cabrera de Mar, Barcelona, Spain
About
With over 20 years of experience in lighting design, LUXES seeks innovative solutions that enhance how architects, interior designers, and clients visualize, configure, and co-create lighting concepts. As artisans of light and storytellers, LUXES understands each project as a blank canvas, requiring precision, creativity, and an intimate dialogue between technology, space, and human well-being.
Today, professionals demand tools that allow them to integrate lighting solutions into real-world environments with greater precision and expressiveness. The challenge lies in achieving seamless mixed-reality visualization of LUXES products at full scale, enabling users to place, configure, and evaluate luminaires directly in physical spaces. This includes real-time adjustment of product families, color temperatures, optical systems, beam angles, and other essential technical attributes for lighting design.
Beyond visualization, LUXES seeks to leverage generative AI to foster creative collaboration and the development of bespoke lighting solutions. Potential solutions may include the ability to generate conceptual proposals from information such as client sketches, architectural plans, mood boards, or material palettes, translating these elements into lighting designs aligned with the style and atmosphere of the final space.
Topic
- Artificial Intelligence (AI)
- Virtual Reality/ Augmented Reality / Mixed Reality (VR/AR/MR)
Type
- Proof of concept/pilot testing
- Client-provider collaboration (commercial agreement)
Organisation
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