Turning behaviour into a driver of urban transitions

We believe that solutions aimed at promoting multimodal mobility, greener streets, energy-positive districts, circular systems etc. can only succeed if people use them, trust them, and change their routines around them.

At The Behaviouralist we specialise in applying behavioural science, user-centred design, and field experimentation to help projects tackle the behavioural changes needed for urban transformations.

We partner with cities, innovators, and researchers to:

• Understand the habits, incentives, and barriers shaping urban travel and energy use,

• Design policies and services that encourage uptake – from shifting travel modes and rethinking parking to engaging residents in PED housing retrofits,

• Support communication and participation strategies to navigate public contestation and build trust,

• Measure behavioural impacts to show what really works.

We focus on understanding what drives people’s decisions, testing what works, and embedding solutions that last. If you’re developing a project that needs to achieve behaviour change in one way or another, we’d love to team up.