HORIZON-CL6-2027-02-FARM2FORK-04: Improving understanding of the contribution of the organic farming sector to sustainability

My research focuses on understanding and shaping human decision-making in the context of sustainability transitions. Drawing on psychological, economic, and behavioral science perspectives, I investigate how individuals and organizations make choices that affect environmental, social, and economic outcomes.

My contribution to the project:

•Designing and implementing empirical research such as survey and experiments on the social and behavioral dimensions of the organic sector.

•Analyzing consumer demand patterns and willingness-to-pay for organic, local, and circular products.

•Integrating behavioral data with economic and environmental indicators to assess system-level sustainability impacts.