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Project cooperationUpdated on 8 January 2026

HORIZON-CL6-2026-01-CIRCBIO-10: Bio-based innovation in society: supporting the sustainable way of living

Assistant Professor at Free University of Bozen / Bolzano

Brunico, Italy

About

My research focuses on understanding and shaping human decision-making in the context of sustainability transitions. Drawing on psychological, economic, and behavioral science perspectives, I investigate how individuals and organizations make choices that affect environmental, social, and economic outcomes.

My contribution to the project:

-Assessing public understanding, perception, and acceptance of bio-based innovations and biotechnological advances.

-Implementing quantitative surveys and experiments to map consumer segments, values, and trust drivers.

-Contributing to co-creation activities and citizen engagement workshops to improve societal acceptance and behavioral adoption.

Topic

  • HORIZON-CL6-2026-01-CIRCBIO-10

Type

  • Partner looking for consortium

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