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Project cooperationUpdated on 6 January 2026

HORIZON-CL6-2026-01-CIRCBIO-09: Balancing food security, bioeconomy, climate and biodiversity objectives to unlock sustainable value chains

Assistant Professor at Free University of Bozen / Bolzano

Brunico, Italy

About

My research focuses on understanding and shaping human decision-making in the context of sustainability transitions. Drawing on psychological, economic, and behavioral science perspectives, I investigate how individuals and organizations make choices that affect environmental, social, and economic outcomes.

My contribution to the project:

-Providing behavioral insights into consumer and citizen acceptance of bio-based and circular economy innovations.

-Conducting empirical studies on how to align consumer demand with sustainable business models and policy instruments.

-Developing recommendations for communication and behavioral strategies that foster acceptance of trade-offs between sustainability goals.

Topic

  • HORIZON-CL6-2026-01-CIRCBIO-09

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