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Project cooperationUpdated on 8 January 2026

HORIZON-CL6-2027-02-FARM2FORK-02: Increasing mitigation of GHG emissions and feed efficiency through feed additives

Assistant Professor at Free University of Bozen / Bolzano

Brunico, Italy

About

My research focuses on understanding and shaping human decision-making in the context of sustainability transitions. Drawing on psychological, economic, and behavioral science perspectives, I investigate how individuals and organizations make choices that affect environmental, social, and economic outcomes.

My contribution to the project:

- Investigating consumer and citizen perceptions of feed additives for emission reduction in livestock farming.

- Conducting surveys and discrete choice experiments to assess attitudes, risk perceptions, and trust toward innovative livestock production technologies.

- Identifying communication strategies that enhance transparency and acceptance of emission-mitigation technologies.

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