Borislav Kolibarov

Hi, I’m Borislav Kolibarov — Co-Founder and Managing Partner of MarmaLAB and Sapunta Mara, with over a decade of hands-on experience in e-commerce, UX/CRO strategy, and digital consultancy. I specialize in helping businesses unlock their online potential through data-driven design, conversion-focused experiences, and sustainable growth strategies.

In 2017, MarmaLAB E-Commerce Agency was founded by me and my business partner. We had a clear mission: to share deep industry knowledge, real-world experience, and sharp digital instincts with online merchants of all sizes. Since then, we’ve built high-performing online stores grounded in best practices, design innovation, and a real understanding of what drives success in the e-commerce space. Our clients include some of the largest and most respected brands in Bulgaria — but we approach every project, big or small, with the same level of care and commitment.

Beyond agency life, I’m a proud Balkan eCommerce Summit Brand Ambassador, eCommerce Awards (eCA) Jury Member and recently honored as one of the Top 100 IT Influencers in Bulgaria. I also lecture in a private university and consult, aiming to empower teams and individuals with practical knowledge and a forward-thinking mindset.