Balkan eCommerce Summit 2025

29–30 Apr 2025 | Sofia, Bulgaria

Event agenda

Tuesday, 29 April 2025

10:00 - 10:20

How Balkan consumers will continue to shape the e-comm industry​

Location:Stage #1 – Mastercard
  • Regional Focus

1 speaker

SEO Horror Stories - listen & learn from SEO disasters.

Location:Stage #4 – Delta Cloud
  • Performance & Analytics

1 speaker

10:00 - 18:00

Meetings

MEETING ZONE

Location:
  • FedEx MEETING ZONE

Meeting duration:30 minute time slots

10:20 - 10:40

Building Human-AI Workflows that 10x Productivity

Location:Stage #4 – Delta Cloud
  • Technology & Innovation

1 speaker

Ethical approach to AI

Location:Stage #1 – Mastercard
  • Technology & Innovation

1 speaker

10:40 - 11:00

Conversational Commerce reinvented with AI

Location:Stage #1 – Mastercard
  • Technology & Innovation

1 speaker

From Digital to AI Transformation

Location:Stage #4 – Delta Cloud
  • Technology & Innovation

1 speaker

11:00 - 11:20

Cost of Sales: PPC vs. Marketplace

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Performance & Analytics

1 speaker

Measuring the True Impact of digital strategy: The power of Meta & Search.

Location:Stage #2 – Aleph Holding
  • Performance & Analytics

1 speaker

11:20 - 11:40

How Leader Students Drive Regional Growth through Digital Marketing in CEE

Location:Stage #2 – Aleph Holding
  • Regional Focus

1 speaker

Unlocking the cross-border e-commerce opportunity

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Marketplaces & Regional Expansion

1 speaker

11:40 - 12:00

Borders? What Borders? Cross-Border Simplified with Skroutz

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Marketplaces & Regional Expansion

2 speakers

Douglas.bg app - mobile excellence in 2024 and beyond

Location:Stage #2 – Aleph Holding
  • Mobile Commerce

2 speakers

12:00 - 12:20

Navigating Payment Gateways and Shopify in the Balkans: Overcoming Great Market Challenges

Location:Stage #4 – Delta Cloud
  • Payments & Financial Technology

1 speaker

The impact of locker and convenience store deliveries on the courier industry

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Logistics & Fulfillment

1 speaker

12:00 - 12:30

What If Ecommerce Had a Scoreboard

Location:Stage #2 – Aleph Holding
  • Performance & Analytics

1 speaker

12:20 - 12:40

Are you ready to stand out as INNOVATOR?

Location:Stage #4 – Delta Cloud
  • Leadership & Personal Development

2 speakers

Breaking Borders: The GymBeam Way to E-commerce Growth

Location:Stage #2 – Aleph Holding
  • Marketplaces & Regional Expansion

Global E-Commerce Trends and Türkiye’s Approach

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Marketplaces & Regional Expansion

1 speaker

How New Technologies Are Shaping the Future of Online Payments

Location:Stage #1 – Mastercard
  • Payments & Financial Technology

1 speaker

12:40 - 13:00

From Invisible to Invincible: E-Commerce Growth with OLX

Location:Stage #1 – Mastercard
  • Scaling and Growth Strategies

1 speaker

The Power of 5: Lead with Focus, Act with Purpose, Grow with Consistency

Location:Stage #4 – Delta Cloud
  • Leadership & Personal Development

1 speaker

15:00 - 15:20

Multi channel sales from merchant point of view

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Marketplaces & Regional Expansion

1 speaker

The Ultimate Workshop on Email Flows: Build, Launch, and Win BIG.

Location:Stage #2 – Aleph Holding
  • Relationship Marketing & CRM

1 speaker

15:20 - 15:40

Breaking borders: Fulfillment and Cash-on-delivery as game-changers for European eCommerce

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Logistics & Fulfillment

2 speakers

UNLEASH THE TRUE POWER OF YOUR BRAND and improve customer profitability, retention and sales efficiency

Location:Stage #2 – Aleph Holding
  • Relationship Marketing & CRM

2 speakers

15:30 - 16:00

Growing with data-driven loyalty programs

Location:Stage #1 – Mastercard
  • Scaling and Growth Strategies

1 speaker

Understanding Sustainability in eCommerce: Key Aspects, Importance, and Practices

Location:Stage #4 – Delta Cloud
  • Technology & Innovation

1 speaker

15:40 - 16:00

Marketer vs AI: Who Actually Boosts Revenue?

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Performance & Analytics

1 speaker

How to increase conversions and gain new customers on your e-shop. Affiliate can help

Location:Stage #2 – Aleph Holding
  • Relationship Marketing & CRM

1 speaker

16:00 - 16:20

Simplifying Trade Digitalisation

Location:Stage #4 – Delta Cloud
  • Technology & Innovation

1 speaker

Two speeds of open banking in Europe: Why did the Baltics embrace it?

Location:Stage #1 – Mastercard
  • Payments & Financial Technology

1 speaker

16:20 - 16:40

6 Steps to Making Your eCommerce Multilingual and Expanding Your Reach

Location:Stage #4 – Delta Cloud
  • Scaling and Growth Strategies

1 speaker

Trading in the EU? Mind your IP - Stay Competitive!

Location:Stage #1 – Mastercard
  • Legal & Intellectual Property

1 speaker

16:40 - 17:00

FX risk management for E-commerce. Is it essential? What benefits does it provide to companies?

Location:Stage #1 – Mastercard
  • Payments & Financial Technology

1 speaker

Generative Engine Optimization

Location:Stage #4 – Delta Cloud
  • Performance & Analytics

1 speaker

17:00 - 17:20

TikTok E-commerce solutions

Location:Stage #2 – Aleph Holding
  • Marketplaces & Regional Expansion

1 speaker

Your Balkan expansion, simplified

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Marketplaces & Regional Expansion

1 speaker

17:20 - 17:40

Beauty Brand Creation, Reinvented: A Game Changer for Entrepreneurs

Location:Stage #2 – Aleph Holding
  • Scaling and Growth Strategies

1 speaker

The Future of E-commerce Logistics: Why Out-of-Home Delivery is Leading the Way

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Logistics & Fulfillment

1 speaker

17:40 - 18:00

Amazon Marketplace

Location:Stage #3 – Pazaruvaj / Heureka group!
  • Marketplaces & Regional Expansion

2 speakers

Clicks to Conversions: The Science of Ecom Growth

Location:Stage #2 – Aleph Holding
  • Scaling and Growth Strategies

1 speaker

Wednesday, 30 April 2025

10:00 - 10:40

Achieving explosive growth

Location:Stage Day 2
  • Scaling and Growth Strategies

1 speaker

10:00 - 18:00

Meetings

MEETING ZONE

Location:
  • FedEx MEETING ZONE

Meeting duration:30 minute time slots

10:50 - 11:30

Love Not Fear: A Blueprint for Thriving Companies

Location:Stage Day 2
  • Leadership & Personal Development

1 speaker

13:00 - 13:40

True Connections, Relationship Marketing in the Digital World

Location:Stage Day 2
  • Relationship Marketing & CRM

1 speaker

13:50 - 14:30

Do you have what it takes to scale successfully?

Location:Stage Day 2
  • Scaling and Growth Strategies

1 speaker

15:30 - 16:10

Transition or Extinction: Brick & Mortar to e-Com (a Case Study)

Location:Stage Day 2
  • Technology & Innovation

1 speaker

16:20 - 17:00

Web Accessibility

Location:Stage Day 2
  • Technology & Innovation

1 speaker

50 results

Days

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