ARGENIDE GHINI

Metavila: Connecting brands & publishers to the BookToker generation, inspiring readership and offering strategic brand building. The Vision Metavila is a pioneering startup that connects brands and the publishing market (physical books) to Generation Z through the digital, immersive, and interactive world of the metaverse. We use an environment they already master as a way to introduce content, products, and events, thus helping to form avid readers and conscious consumers among young people. The Market Opportunity The challenge we address is cultural and, consequently, commercial. There is a disconnect between traditional communication formats and the interactive daily lives of Generation Z. The crucial question is not just how publishers sell more books today, but how brands in general build authentic relationships with Gen Z tomorrow. The market needs channels that not only distribute products but also create cultural connections and offer opportunities for strategic brand building. A Phygital (Physical-Digital) Project Metavila's answer is a project that integrates the best of both worlds. We are building Brazil's first themed literary ecosystem in the metaverse. In it, we offer: Immersive Events and Communities: Book launches, interviews, and book clubs that make literature a social, interactive, and desirable activity., Unique Discovery Journey: Users dive into themed literary spaces, discovering books and products organically and interactively., Marketplace and Brand Building: Within this experience, young people are captivated by the ability to buy physical books and products from partner brands. We use the digital realm to create an emotional connection that materializes in the pleasure of a physical book and loyalty to a brand that shares their interests. Our Differentiator: Brand Building through Culture Our greatest innovation is not technological, but conceptual. While others focus on direct sales, we use the cultural environment to enrich the audience's relationship with brands. Metavila is not just a marketplace; it is a brand building platform. We use the metaverse to go where young people are and transform reading and cultural interests into a relevant and positive point of contact with brands. Social Impact and Future Vision The true power of this project lies in its social and sustainable impact. By creating a stimulating environment in Generation Z's own territory, we are lowering the barriers to entry for culture and developing more critical readers. For society, our partner publishers, and the brands seeking a new path, this represents the creation of a vibrant, loyal, and perennial consumer market. We are starting in Brazil with the ambition to create a replicable model for other BRICS countries. Metavila is building bridges: not just between the physical and the digital, but between a generation, culture, and the brands that will be part of their future. We invite you to join us in this visionary project to nurture the world's next generation of consumers.