ShowMeal

ShowMeal is a transparency platform built for restaurants that source locally and want their customers to know it. We turn provenance into a competitive advantage — not just a footnote.

The Problem:
Restaurants invest heavily in local farmers, ethical suppliers, and sustainable practices. But that story dies in the kitchen. Customers see a menu, not a mission. Meanwhile, diners increasingly demand transparency: Where was this grown? Who produced it? Was it harvested responsibly? Without a simple way to communicate this, restaurants lose trust, loyalty, and the premium pricing their sourcing deserves.

Our Solution:

• Digital Provenance Cards: Every menu item displays its local sourcing credentials — farm name, region, distance from kitchen, harvest date.

• Interactive Supply Chain Map: Customers scan a QR code or tap a dish to trace its journey from producer to plate.

• Sustainability Pillars Dashboard: A clear, visual score across key dimensions — carbon footprint, water usage, fair labor, animal welfare, biodiversity impact. No greenwashing, just verified data.

• Restaurant CMS: An easy backend for chefs and managers to update sourcing partners, upload supplier certificates, and auto-generate transparency reports.

What I Bring:

• A working platform with early restaurant partners in Romania.13+ years of product design and systems architecture — building interfaces that make complex data feel effortless.

• Deep understanding of AI and data pipelines for automating supplier verification and sustainability scoring.

• A founder who ships fast, pitches sharper, and cares deeply about honest food storytelling.

What We Seek:

• Restaurant groups or chains with existing local sourcing programs who want to turn that investment into customer trust and retention.

• Food producers, cooperatives, or farmers' associations interested in digital traceability and direct consumer connection.

• Sustainability auditors or certification bodies to validate and integrate our pillar scoring methodology.Technical partners (full-stack, data engineers) to scale our supplier verification engine and sustainability metrics across EU markets.

• EIT Food partners with expertise in EU food regulation, short supply chain frameworks, or consumer transparency initiatives.

Why EIT Food:
Local sourcing and sustainability aren't trends — they're the future of European food policy. EIT Food connects us to the producers, regulators, and innovators who can help ShowMeal become the standard for restaurant transparency across the EU. We don't just want to build a feature. We want to build trust.