Social disciplines

Kveloce identifies consumer needs and perceptions at each stage of the solution development, identifying business models and applying the most effective strategies to successfully engage users with the innovative service, product or approach. Kveloce develops and applies behavioural change strategies (with special attention to vulnerable groups) to promote healthier lifestyles and contribute to more environmental responsible consumer behaviours. Kveloce also considers Societal Readiness Level (SRL) approaches to address different societal needs and concerns to increase the societal and market uptake of the project's results.