Procurement-Ready Market Entry under EU Regulation (PPWR, ESG, Food Contact)

I work after products are technically ready
and before wrong go-to-market decisions become irreversible.

This includes:

• mapping who can actually buy and who cannot

• identifying regulatory pressure points that trigger decisions

• aligning sustainability claims with audit and procurement reality

• structuring market access so conversations lead to decisions, not interest

Practical reference:
Earth Saver Straws (food service sector)

Instead of treating it as a sustainability trend, the market entry was structured as a regulatory and procurement-driven transition solution between single-use and classic reusables.

Result:

• clear positioning under PPWR logic

• measurable CO₂ and compliance arguments

• over 200 pre-qualified leads and tenders generated without ad spend

• conversations based on decision relevance, not awareness

Earth Saver serves here as a demonstrator, not a sales pitch.

Who should talk to me

This expertise is relevant for:

• companies preparing EU or DACH market entry

• sustainability and innovation managers facing procurement barriers

• clusters, hubs and public projects dealing with PPWR and circular economy

• solution providers whose certification is done but decisions stall

• partners looking for decision logic, not marketing support

Focus is decision readiness and procurement access.

Open to targeted 1:1 meetings
where regulation, procurement and market reality need to be aligned.