Friday, 7 November 2025 | 15:00 - 15:30
First customers, real revenue: The truth about the Go-To-Market Challenge
Landing the first customers is often the hardest step for any startup. Join Tobias Häckermann (Sherpany, ANYbotics), Jeremias Meier (bexio, Paymira) and Tino Albrecht (Director SAP for Startups MEE) as they share hard-earned lessons on finding product-market fit, building traction, and scaling revenue from zero to millions. Expect unfiltered insights, moderated by Shannon Jenkins (RESONATE), from serial entrepreneurs who’ve crashed, exited, and scaled companies and know the real GTM struggle.
Tobias Häckermann, Co-Founder & CEO of Sherpany
Tech enthusiast, passioned about GTM, sales, employee experience and organizational design. Co-founded 3 businesses, crashed one, sold one early, scaled the 3rd from 0-20m ARR and sold to a strategic US buyer. Besides acting as GM, currently hands-on engaged with robotics start-up such as ANYbotics, Gravis, Flexion Robotics to find PMF and build GTM traction.
Jeremias Meier, Serial Founder and CEO of Paymira
I' am a Swiss serial founder (bexio, Paymira, session, ...) and in love with startups, technology, growth and good people.
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Serial entrepreneur with two decades of experience in building companies from day one to exit.
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Co-Founder and former CEO of bexio (market leader with 80'000+ SME customers, acquired by Mobilar)
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Partner at session (early stage investor and company builder)
Built a successful web agency (acquired by PWC)
**Tino Albrecht, Director SAP for Startups MEE
**Director SAP for Startups | Intrapreneur | Adventure Travel Guide @SAP_Berlin. Helps unique startup companies on their #growth journey & 🦄-startups #scaling by enabling founders and C-level to build high-performing operational & organisational structures. In short, build the company behind their product.
Moderation: Shannon Jenkins (RESONATE)
4 speakers
Co-Founder & CEO Sherpany
Keynote Speaker | Speaker Coach | Storytelling Strategist