Daan Maasson

MENDED is an award-winning B2B repair platform. Helping fashion brands turn repair into their strategic advantage — driving retention, sales, and customer happiness. We do this by: Catching customers at a critical drop-off point: when something breaks and no help is offered. 37% turn to a competitor for their next buy, we stop the drop in brand love. Powering aftersales CRM online or in-store: each repair becomes a reason to return and a trigger to buy again. Turn your one-time customers into lifelong-customers. Driving conversion at the point of purchase: repair is a built-in service promise. It tells new customers: 'This piece has value — and we’ve got you.' That added value boosts motivation to buy and sets your brand apart. You become the smarter choice. Feeding your brand with data — understand what breaks, when, and most importantly who’s engaging. Use these insights to enrich your CRM, personalize your marketing. Unlike traditional services, MENDED isn’t known for fixing clothes — but for transforming repair into a modern, loyalty-driving experience. We are turning your critics into fans. Your fans to superfans. We keep clothes in play, so your customers stay. Until today: We have completed over 10.000 repairs. We have partnerships with brands like ARMEDANGELS, Tom Tailor, MUD Jeans, Kuyichi, and more. Winner of the awards: Retail Newcomer of the Year 2025 and Winner of Circular Changemaker 2025