SoTecIn Factory Startup Day

19–20 May 2025 | Porto, Portugal

PartnershipUpdated on 12 May 2025

Partnership: Fashion Brands & Retailers

Daan Maasson

Founder at MENDED

Amsterdam, Netherlands

About

MENDED is an award-winning B2B repair platform**.** Helping fashion brands turn repair into their strategic advantage — driving retention, sales, and customer happiness. 

We do this by:

  • Catching customers at a critical drop-off point: when something breaks and no help is offered.  37% turn to a competitor for their next buy, we stop the drop in brand love.

  • Powering aftersales CRM online or in-store: each repair becomes a reason to return and a trigger to buy again. Turn your one-time customers into lifelong-customers.

  • Driving conversion at the point of purchase: repair is a built-in service promise. It tells new customers: 'This piece has value — and we’ve got you.' That added value boosts motivation to buy and sets your brand apart. You become the smarter choice.

  • Feeding your brand with data — understand what breaks, when, and most importantly who’s engaging. Use these insights to enrich your CRM, personalize your marketing.

Unlike traditional services, MENDED isn’t known for fixing clothes — but for transforming repair into a modern, loyalty-driving experience. We are turning your critics into fans. Your fans to superfans.

We keep clothes in play, so your customers stay.

We have partnerships with brands like Tom Tailor, ARMEDANGELS, MUD Jeans and Kuyichi.

We are interested in having conversations with fashion brands and retailers.

Organisation

MENDED

Company (SME)

Amsterdam, Netherlands

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