Updated on 25 September 2026
Bebello - development & launch of PAAS product ecosystem
Founder & CEO at Bebello
Edinburgh (Scotland, United Kingdom
About
Baby equipment are high-need, high intensity use products, used over short durations. They are perfect for PAAS business models that provide the opportunity to increase profitability and reduce pollution by up to 10x vs linear economy models.
PAAS products inherently reduce the need for virgin manufacture of products, so refurbishment and re-manufacture become a key part of the business model.
The Bebello project aims to develop a best-in-class suite of baby feeding items, designed for automated manufacture and refurbishment in the EU.
We've been renting Bebello Washer successfully for 2 years with lots of learnings that feed into this project.
The project needs support in the following areas:
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Design for rental - Electronic engineering, mechanical engineering & industrial Design. IoT system development. Design for automated manufacture & refurbishment.
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Refurbishment partners - to co-develop our products to minimise touch-time in refurbishment.
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Regulatory/Compliance - to ensure we are compliant with relevant regulations.
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Packaging - rental ready packaging.
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Rental partners - to support a pan-EU launch of Bebello products.
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Marketing - to raise awareness and drive sales of the Bebello range.
Please get in touch is you are in a position to support any of these activities.
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