Seeking Consortium Partners or Consortium of Similar Topic, AI in Creative Industries & Intangible Heritage Preservation via XR (HERITAGE-03 / 2027 ICH topic)

Full Description:

We are an immersive experience company founded in 2017, building AI enabled XR experiences at the intersection of live performance, emotionally intelligent technology and audience research. Fully vertically integrated across capture, post production, encoding, platform delivery and end user distribution, we operate across a range of immersive formats - from live performance capture to AI driven interactive experiences. Since 2017 we have also been building a living archive of fully immersive 360 VR recordings of live performance across the UK. We are seeking consortium partners or a consortium to join for proposals under the following topic:

Track B - HORIZON-CL2-2027-01 (intangible cultural heritage topic)

Safeguarding and Transmission of Intangible Cultural Heritage

The Project Concept

From our founding in 2017, LIVR has been building a living archive of live performance captured in fully immersive 360 VR, working with dozens of artists across the UK. We then moved on to a wider range of AI enabled immersive experiences, always centring the human experience. This positions us as a natural technology and methodology partner for a consortium focused on how intangible cultural heritage (performance, oral tradition, live art and rituals) can be preserved and transmitted to future generations through immersive technology.

Virtual Reality offers something no other archival medium can: the experience of presence - not documentation of an event, but a felt sense of being there. A project here would investigate both the technical standards and the cultural frameworks needed to make VR a credible, long-term vehicle for intangible heritage preservation at European scale.

Proposed research questions include:

· What capture, metadata and archival standards are needed for VR to function as a durable heritage preservation medium?

· How do communities and practitioners experience VR as a transmission vehicle for their own living heritage?

· What are the ethical frameworks governing consent, representation and access in immersive heritage archives?

· How can institutional partners (national archives, cultural ministries, heritage bodies) integrate immersive archives into existing preservation infrastructure?

What LIVR Brings

· A functioning, multi-year VR archive of live performing arts as a proof-of-concept and research asset

· E2E technical capability (capture through distribution) to serve as the technology methodology lead within a consortium

· Established relationships with performing arts practitioners and institutions who are active stakeholders in questions of their own heritage and legacy

Partners We Are Looking For (both tracks)

·       Academic partners in digital humanities, heritage studies, AI ethics, cultural policy or human computer interaction

· Cultural heritage institutions, national archives, museums, performing arts bodies, intangible heritage registries, in EU member states

· Policy adjacent organisations with links to EU cultural policy, creative economy strategy, or national heritage framework

· Technology partners with complementary expertise in AI, archival systems, metadata standards, or accessibility

·  A lead academic or research institute with Horizon Europe consortium coordination experience

We are open to contributing to either or both tracks depending on the consortium profile that emerges. We are a UK SME with UKRI eligibility under the UK’s association to Horizon Europe and are actively seeking to form or join a consortium ahead of the September 2026 deadline for Track A and the 2027 cycle for Track B. We are also in the process of registering LIVR LTD in Ireland.